Business / Management Journals Focused On The Principle Qualitative Research Methods

Business / Management Journals Focused On The Principle Qualitative Research Methods

Length: 1148 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Introduction - This paper provides a review of five articles from business/management journals focused on the principle qualitative research methods. For each article review a brief description, guided by Myers (2013), and a critique, guided Pratt (2009), is provided. Table 1 provides a summary of the five articles identifying the research method, data collection technique, data analysis approach and key. The narrative descriptive review of each article coupled with figure and tables to organize and visualize thoughts (Pratt, 2009) follows the summary table.
1. Journal Article - Reference - Diamond, N., Sherry Jr, J. F., Muñiz Jr, A. M., McGrath, M. A., Kozinets, R. V., & Borghini, S. (2009). American Girl and the brand gestalt: Closing the loop on sociocultural branding research. Journal of Marketing, 73(3), 118-134.

1a. Description - The goal of the research was to gain comprehensive and holistic understanding of the sources and meanings of social cultural branding through ethnographic exploration of the American Girl brand (Diamond et al., 2009). The approach used for each of the building blocks in qualitative research design model (Myers, 2013) for the American Girl brand (Diamond et al., 2009) article is shown in Figure 1.

The underlying philosophical paradigm used by Diamond et al. (2009) in the American Girl article is interpretivist research. He does not predefine variables (Myers, 2013) to explain the American Girl brand, but uses social activities, costs, facts, images, meanings and differences (Kozinets, 2001) to make sense of the American Girl phenomenon. To gain an in-depth understanding and broader context (Myers, 2013) of the multi-ethic, multi-generational and multi-national (Diamond et al., 2009) nature of the ...

... middle of paper ...

...s Paths
Lack of balance between theory and data √
Making qualitative research appear quantitative √
Table 3 - Adapted from Pratt (2009)
Secondly, Dupagne and Garrison (2006) provide three research questions in the introduction and then provide a detailed test of the research questions in the findings similar to identify and testing hypothesis in a quantitative study. The article clearly uses a qualitative strategy with quantitative tactics (Pratt, 2009). The dichotomy makes is difficult for the reader to realize the researchers objective for the study. The meaning and influence of medial convergence (Dupagne & Garrison, 2006) articles does provide a very practical model of media converge and meaningful avenues for future qualitative research. The articles does wonder down perilous paths (Pratt, 2009) as highlighted by the checkmarks next to the attributes in Table 3.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Strategic Human Resource Management

- Introduction: -Define SHRM and HRM Strategic human resource management is concerned with implementing long-term human resource practices and policies that allow for the generation of skilled and motivated employees that the organization needs to remain competitive in the future. It is proactive, to ensure that if a problem or opportunity arises that, there are policies and practices already available to tackle these issues before it actually comes into light and before competitors take advantage of it or hinder the organization negatively....   [tags: policies, business, rewards]

Better Essays
1993 words (5.7 pages)

Total Quality Management (TQM) Essay example

- TQM1 TQM in Foodservice Introduction One of the most important industries overall is the food industry. The food industry consists of everything from food processing plants to fast food restaurants. The food industry affects nearly every living person. Most people don't realize how important this industry is and how it affects their everyday lives. That is why it is so critical that the products of this industry are at their highest quality, are free of bacteria and ensure that the consumer will not face any detrimental consequences....   [tags: GCSE Business Marketing Coursework]

Free Essays
1694 words (4.8 pages)

The Principle Of Scientific Management Essay

- (Answer 1) The principle of scientific management is about the study of human behaviour and physiology. A sustainable approach to managing the operations to reduce water and energy consumption, improve production efficiency and increase output. For this purpose, utilising the principle of scientific management will help reach the highest labour productivity and maximum efficiency. This will help organisation to reach their common goal and achieve the highest efficiency is to use scientific and standardized management methods....   [tags: Management, Organization, Resource allocation]

Better Essays
704 words (2 pages)

Management : The Principle Of Management Essay

- What is Management. Management “is the art of getting things done through the efforts of other people” (p.8). We all know that the management is not how it was when it was first started back in the early 1990s. Managers have a big responsibility of making sure there managing their areas of responsibly and team very well. Principle of Management is a way of making sure you are managing your work by involving others to make sure it gets done. According to our text Carpenter, Bauer, & Erdogan (2009) ,”the principles of management are the activities that “plan, organize, and control the operations of the basic elements of [people], materials, machines, methods, money and markets, providing direc...   [tags: Management, Frederick Winslow Taylor]

Better Essays
1075 words (3.1 pages)

The Principle Of Performance Management Essay examples

- ​ NAME : AMIT JANDU STUDENT ID: 201410022 COURSE: DIPLOMA OF MANAGEMENT UNIT CODE: BSBMGT502B 1. Principle of Performance Management People performance management is a process for establishing a shared workforce understanding about what is to be achieved at an organization level. It is about aligning organizational objectives with employee’s agreed measures, skills, competency requirements, developments plans and delivery of results....   [tags: Performance management, Management, Employment]

Better Essays
1455 words (4.2 pages)

Questions On Principles Of Business Management Essay examples

- COURSE: BUS1101 (PRINCIPLE OF BUSINESS MANAGEMENT) Question 1. Definitions of leadership, entrepreneurship, and strategy in section two of chapter one in the text Leadership:- This is a vital tool in management, personally I had the opportunity to read a book some years back titled “ why do act the way you do” by Tim Lahaye this book gives me understanding about personality of people (sanguine, choleric, melancholy , phlegmatic) through which am able to understand the strength and weakness of other people especially my subordinates via this I am been able to deployment according to their capacity....   [tags: Leadership, Management, Entrepreneurship]

Better Essays
730 words (2.1 pages)

Construction Project Management and Business Management Essay

- Construction Project Management and Business Management Over the past few years, the construction industry has been changing dramatically. One of the most important stages in the construction management and business management is the planning phase. They share similar two main levels of planning which are the strategic and operational planning. However, business management planning to decide in advance what should be done, and how to do it, when you do and you are done. On the other hand, Construction management strategic planning is to deal with selection on a high level of overall objective of the project, including the scope, procurement methods, schedules and financing options but the p...   [tags: Business Management]

Better Essays
922 words (2.6 pages)

Business Growth And Stability Of Business Management Essays

- Introduction Business growth and stability is a function of two core business-driven values- minimizing costs and maximizing profit through optimum productivity. These values remain the driving pursuit and ultimate goal of every business organization. Unfortunately, most of the strategies employed to achieve these ultimate goals are too conventional to be relevant and effective in this fast-paced 21st century business environment. Hence, many organizations are not growing commensurately with the resource input, at best; and at worst, many are rather collapsing....   [tags: Management, Business, Strategic management]

Better Essays
714 words (2 pages)

Principles of Management Essay

- Strength of an organisation mostly depends on the management team. Without it, the organisation will go haywire. The people who run the management teams are called managers. "Management involves coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively" (Robbins et al., 2009, p.10). The manager interviewed is Mr. W and works for a small company, Neoncrafts Sdn Bhd. It has been established since January 1993. He holds the top-level, as a managing director (MD) since the business started....   [tags: business, business management]

Better Essays
1780 words (5.1 pages)

Flexible Organization Essay

- A proper flexible organization provides its work force arrangements where employees are given greater freedom to balance their work and personal commitments such as family, higher education, community activities, religious commitments, professional development, and general interests. Above is Atkinson's model of a flexible firm. He argued that firms increasingly seek 4 kinds of flexibility functional, numerical, pay, distancing. Functional flexibility is a qualitative approach to work, and refers to management's ability to deploy and redeploy particular sections of the workforce on a wide range of tasks in response to market demand as and when required (Sparrow 1998 cited in Teicher & Hollan...   [tags: Business Management]

Better Essays
2313 words (6.6 pages)