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How does market research contribute to marketing planning
Implementation of market research
Implementation of market research
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Introduction
In today’s competitive economy, marketing research is vital for a growing organization. So much so that having thoroughly gathered market information should be a prerequisite for any startup business. Market research helps a business excel by providing help with factors such as advertising, marketing, pricing, market trends, customers, competition among others. Effective market research can be so useful that a company can psychologically condition their customers to believe that they are in need of the product they are selling even if they can’t even afford it. One perfect example of exemplary marketing research and strategies would be a little company known as Apple Inc. Today’s research will demonstrate the importance of marketing research as well as the different methods used to accomplish this research by using Apple Inc., one of the world’s leader in technology and marketing genius as an example.
Market Research Defined
Then, what is market research? Market research is “the systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area”(Burns & Bush, , 2006). A company gathers this information to learn more about its targeted market as well as their existing customers. Learning this information is indicative of a company’s organizational and corporate tactics as market research helps discover the public’s needs and/or wants. Typically, research is done by gathering statistical data in conjunction with business analytics of the gathered information. This type of research can help determine buyer trends, and therefore help companies learn how to market their product by increasing demand and sale...
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Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information:
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