'Pink Slips At Disney :' First, Training Foreign Replacement?

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Disney World, “the happiest place on Earth,” laid off approximately two hundred and fifty (250) employees, or cast members—what Disney refers to its theme park workers—that operated the data systems at the amusement park in the article “Pink Slips at Disney. But First, Training Foreign Replacements” written by Julia Preston. Disney World laid off 250 cast members, who were required to train their replacements for their jobs over the course of three months. These 250 employees were described as victims of outsourcing. The cast members’ replacements were immigrants on temporary visas for highly skilled technical workers that were brought in via an India outsourcing firm. These temporary visas are referred to as H-1B, which are granted to …show more content…

But First, Training Foreign Replacements” by Julia Preston covers only a few relevant topics dealing with international marketing. The main topic covered in the article reveals to be the main concern dealing with outsourcing. Outsourcing is a subcontracting process to a third-party company. According to our text Global Marketing, outsourcing is defined more specifically as the "shifting jobs or work assignments to another company to cut costs. When the work moves abroad to a low-wage country such as India or China" (Keegan & Green). Outsourcing reveals to be rather complex, impacting companies and businesses in different ways, both positively and negatively. The article mainly focuses on the issue of outsourcing in terms of the temporary visas known as H-1B, which are visas for immigrants that possess advanced science or computer skills. The article discusses how the company outsources from a firm based in India in order “to be more current and nimble” and “reduce costs when possible due to wage weaknesses in wage regulations” (Preston, Web). On the other hand, outsourcing negatively affects the Disney employees, or cast members, by causing American workers to lose their jobs or career opportunities and be replaced by temporary visa highly skilled technical immigrants for lower pay. Outsourcing is sometimes referred to as …show more content…

But First, Training Foreign Replacements” reveal the importance of the article to an international marketer. Outsourcing and offshoring prove to be the few topics one can learn in this article. An international marketer gains a better understanding of outsourcing and offshoring by recognizing the effects on the company, business, and economy. An important aspect of an international marketer’s career is to assess the market from a global perspective. An international marketer needs to know whether a company is outsourcing it’s employees incase they do not and need to market and appeal to potential employees for the company. An international marketer needs to understand the effects and how the topics outsourcing and offshoring work to gain a better grasp the company or business as a

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