The first tactic is the distribution of business cards. Vendors will utilize the tactic of handing out business cards to patrons and placing them in local businesses for customers to pick up as a method of familiarizing themselves within the community. According to Applieddesigns.com, a company’s sales will increase at least 2.5 percent for every 2,000 cards handed out (Applied Designs, n.d.). The vendor business cards will include detailed information about the type of work their company specializes in and contact information. The business card strategy will assist vendors in having a more recognizable company name throughout Starkville.
• Starkville Community Market Facebook page
The second tactic is to use the Starkville Community Market’s social media
…show more content…
The use of social interface will be used by establishing a blog for each vendor at the market through its website. The blogs for each different vendor will allow the patrons to electronically speak with vendors about any concerns or ideas. According to Hubspot Blog, businesses that create blogs have 55 percent more visitors come to their company’s website (Burnes, 2009). The increased numbers of website visitors can create a broader audience for businesses to attract. Bloggers, or people who write entries on blogs, are very important to the businesses that do use blogs. (Bloggers, n.d.). Bloggers will insert inbound links on websites to help increase a website’s viewing rate. Companies that blog have 97 percent more inbound links on their website. The inbound links help websites rank higher in search engines due to the number of links mentioned on its website. (Burnes, 2009). Blogs will help bring visitors to the Starkville Community Market’s website, but it will primarily open the door for new customers and patrons to get more information about the vendors as
To Justify why use mass media like Radio and billboards. Being in Poland for a summer vacation taught me a thing or two about business. One would learn about KFC by radio plus street advertisements and billboards, ads on buses, train stations, and parks. With everyone walking and taking public transportation, radio, billboards, and flyers will prove to be the best delivery method in this country. With smartphones, technology is the way to deliver promotional offers to the consumers. Our research will show finding people at train stations that walk around are bound to see billboards and especially leaflets. Leaflets and smartphone apps will be the best methods to reach the consumer that is constantly on the go
This article discusses the need for a revenue model for social networking websites like myspace.com. Myspace is a very active web destination, second only to yahoo in terms of page views. There are 106 million profiles on myspace.com. With such a prime web real estate, Myspace enjoys an excellent opportunity to serve as an advertising venue for prospective marketers to advertise their products. Similar to musicians, direct marketers can take advantage of MySpace to target a feasible and large target audience. Very similar to their classifieds platform, Myspace also has a display advertising section, which can be targeted and suited to a very selective target audience. This will also increase traffic for MySpace, and using a similar model like yahoo or AOL, their ad revenues can shine superbly. Due to the diversity of the member base of it's website, MySpace can select the pages that any offer can be placed.
In helping with the yearbook, I have learned that I love selling business ads. I’ve found it very easy to travel to local, supportive businesses
If businesses expect to thrive in today’s world of connectivity, then they must accept that their most important asset is reaching and retaining customers. Expectations are higher than ever, and communities can provide the perfect outlet for customers to share their thoughts, opinions and needs. According to IBM’s research as many as 85 percent of users, say that social network sites influence them when making a purchase. By facilitating meaningful interaction between the companies and their customers, communities can supply another level of intelligence, improve customer satisfaction and therefore drive sales. Consequently, the allocation of resource, amongst each possible marketing channel, should be carefully considered in order to maximise marketing results.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011).
A method of distribution that Sam’s Fresh and Fit Food Truck will use to sell our products and services is direct sales. The company was thinking of using this by contracting with other business to allow our food truck to use a small portion of their parking lot to sell the products during busy hours, such as rush hour. This will allow for healthier food choices for their employees and of course for customers. This method of distribution will bring about financial opportunities to Sam’s Fresh and Fit Food Truck and the primary business too.
With more and more businesses harnessing social media to promote their product or service it is becoming increasingly harder to get seen and to thrive amongst all the competition. Consequently, Facebook, Twitter and Instagram have introduced paid advertising for small businesses. Facebook, in particular, allows you to choose the type of audience that you want your posts to reach by specifying certain factors such as location, age and interests. At a Techpreneur event held in Kensington, Olympia, a guest speaker (CEO of a million pound company) said that a successful business can be started “with just you and your laptop,” emphasising the prodigious influence that the internet can have on a business; he also spoke of the advantages of paid advertising. A primary case study illustrating the effects of paid promotion involves the start-up mobile application company, Your Reaction Though YRT who have just recently launched their social media application for both Apple and Android platforms and are now marketing the app on social media sites to generate downloads. It is to be noted that procuring sales at the launch of a new app is improbable as it requires a substantial number of downloads to be made first. The CEO has therefore chosen to pay the fees for paid advertising on Facebook to establish his brand internationally. Additionally, with the use
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
I focused on in-store sales and specials, as well as promotions with other local businesses, all communicated through social media. I also proposed a strategic partnership with Lounsbury House that would be beneficial to both involved parties.
Advertising in the local, regional section of national magazines makes a lot of sense for business owners who have multiple locations within their state, because you can pretty much advertise ALL of your stores using just one ad.
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/