XYZ Construction Inc

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This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011).
XYZ Construction Inc. performs horizontal construction work, including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado, and has 16 field offices in 11 states. The workforce includes cumbersomely hefty and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that commenced as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. (NCU, 2014)
To help ease the transition over the next 12 months, the company owners have hired Heather Romine, a private consultant, to help them compile and analyze key business information needed for the IPO event. Ms. Romine is to help the business owners better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. (NCU, 2014)
Marketing for XYZ
The timing of an IPO is crucial. Within the next twelve months, XYZ INC. plans to open its doors to go pu...

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