The sampling design process includes five steps which are closely related and are important to all aspect of the marketing research project. The five steps are: defining the target population; determining the sample frame; selecting a sampling technique; determining the sample size; and executing the sampling process.
1. Defining the Target Population: The target population is the population that the reasearcher thinks has the information he or she needs to carry out the research project.
2. Determining the Sample Frame: A sample frame is a representation of the target population.
3. Selecting a Sampling Technique: Selecting a sampling technique may require a little bit more time and may also involve several decisions, such as whether to use a Bayesian or traditional sampling approach, sample with or without replacement, and use non-probability or probability sampling
4. Determining the Sample Size: Determining the sample size involves several qualitative and quantitative considerations, such as the importance of the decision; the nature of the research; the number of variables in...
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- The sampling techniques that was used for this research were basic marketing research techniques (Gilbert n.p). A survey will be carried out on participants to determine the current customer base at the existing EDO location here in Prince George. A keen observation of the customers at the EDO location in the pine Center mall taking observational notes on the number and frequency of visits amongst identifiable groups. The records will be taken for a period of two weeks before gathering enough data to start making inferences.... [tags: survey, data collection]
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