Introduction The following will be researched topics that will be found in this assignment. • Origin of Bliss Brands. • Staff size of Bliss Brands. • Target Market of Bliss Brands. • Community involvement. • Why support Bliss Brands? Origin of Bliss Brands Bliss Brands is a, `Private Ownership` company that was formed into a legal company in the year 2001. Bliss Brands came into being and was opened by Mr. Shoaib Iqbal, the company`s Managing Director in the year 2003. Trading in Africa had been something that Mr. Shoaib Iqbal was involved in for numerous years. Seeing an opportunity in the South African market, he decided to open a manufacturing company in South Africa. Mr. Shoaib therefore launched a unique and different washing powder called, …show more content…
Source: http://www.pnet.co.za Staff Size For the sake of genuine curiosity, some might wonder exactly how many employees work for Bliss Brands. The privately held company has 1 001 – 5 000 employees to date. Source: http://za.linkedin.com Under the Sub heading `Bliss Chemicals Pty LTD Linkedin Target Market A target market is simply the type of people that a product is intended for. Some examples may include diapers for babies, toys for infants and children or muscle building supplements for those who workout and are gym enthusiasts Bliss Brands average target market are deduced to be people of the age 25 and up. But, chances are if you do your own laundry or are your own independent person, wether you`re under that age group or way over it, you`re more than likely going to fall in to that category as well. Community Involvement A few heart touching stories can be found about Bliss Brands community involvement, many of which are linked to helping the less fortunate, such as those who can`t afford an education, to helping repair broken down schools as well as helping those in areas affected by water
As a result of their huge number of sub-brands, assessing the market share of all their operations is difficult. In their key markets they hold the following shares;
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Starbucks is considered part of the food and beverage industry, which has a target market that is very broad. The food and beverage industry, in theory, has an audience of the entire population that eats and drink. In more specified terms, many companies in the realm of the food and beverage industry have a target market that is composed of younger teens, ages twelve to sixteen. These kids are old enough to understand advertisements, yet still young enough to be influenced. They also typically have a say in what their parents buy, in terms of groceries and food. Another target market is moms in their mid thirties to early forties, who usually have younger kids. Moms are a target market because they typically buy the groceries for the household and make consumer
The backbone of marketing is the target market (Vest, 2007). Target marketing is the specific group of people that a company is trying to reach with its marketing effort. The target
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...launched a 3 year programme to deliver quality goods and maintain a strong value perception. Since the start of the programme 5000 new products have been launched as well as four new brands.
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[4] Keller, K.L. (2000) The Brand Report Card: The World’s Strongest Brands Share Ten Attributes. How Does Your Brand Measure Up?
Aaker, D.A., (1991), “Managing Brand Equity: Capitalizing on the Value of a Brand Name”. New York: Free Press. P. 134-140
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...& MAKLAN, S. 2007. The role of brands in a service-dominated world. Journal of Brand Management, 15, 115-122.