To answer these questions, it is important to find out where advertising with racial elements all began. From the 1970's, many parts of Europe had begun to show si...
... middle of paper ...
...mpany really care about the society issue. Although our results suggest the both side of racial issue exist in advertisements, it is worth noting the limitations through this process. Firstly, Our study focus on Benetton 20th century campaigns, which has a long time before, the effect from twenty years ago to now is different. Secondly, the respondents of probe and case study are in various ages, income levels, genders, and races, but we did not take this into consideration. It may ignore more positive findings. The present study also raises several questions that should be followed up through further research. The adverts have various effects on different ages, income levels, genders, and races people. Why? What is the advertising in ethnic trend now? Does it still play an important role? Answering these questions will help us understand more about how race sells.
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