Image Based Culture Advertising And Popular Culture Summary

In our modern society, it can be seen clearly that advertising is one of the popular tools and uses in day to day marketing strategies as well as being one of the tools of increasing consumption and economy. In this article, “Image – Based Culture: Advertising and Popular Culture,” Sul Jhally uncovers that using the commodity images system and using the visual images system have alluded by marketing strategy, which have negative effects on our life. He examines sources describing the marketing companies pay customers attention and are interested in the customer’s emotion more than selling their products. He points out that customer’s emotions has impregnated by advertisement which customer even not more understand and know what advertising

According to Cohen, using images in advertising has been rapidly growing which has increased the number of images seen by more than ninety-four percentage on average throughout the world. It can be seen clearly that using images in advertising is famous tools which is used widely in marketing strategy and is seen a lot in developed countries such as the United State and Canada. In addition, using images in advertising has contributed enormously not only in consumer production but also in economic growth. Changing lifestyles in customers and marketers want to pay customer attention to increase consumption are also attributed to the popularity of using images in advertising. However, using images in advertising is also causing several major negative effects on children’s lives such as children’s health, children’s psychology, etc. In addition, several major causes of the increasing of using the images in advertising and its effects on consumer production as well as economic growth on modern society will be analyzed and

Because of the media technology developing, today young children and teens spend more hours on tablets and computers than ever before. According to Common Sense Media in 2013, children in the United States spent seven hours a day for using the internet and watching TV. Even younger children spent two hours per day and advertisements is one of the things were exposed by children (Common Sense Media 2013). Moreover, according to some recent research Crabtree show that an average teenager sees forty thousand ads per year (32). Even half of the ads market uses fast food images to attract children, which is marketed to increase consumption (Ritzer 47). By using images in advertising such as fast food images, it can be lead to negative impacts on children’s health. For example, Ritzer points out that many fast food contains a lot of dangerous ingredient such as many calories, cholesterol, sugar, which are not good for children’s health. By using fast food images in advertising, children were attracted, which is eaten like as daily meal in our live. It is the increasing of diseases such as high blood pressure and obesity (62). Moreover, it makes children usually lack the energy to do exercise and feel tired or lazy, not to mention as it reflects poorly in school performance. Therefore, it can be seen clearly that, using images in advertising has some negative effects on children’s health. On