In the east of Asia lies the sixty second largest country in the world, Japan. It has one of the strongest economies in the world. The Japanese is known for the unique clothing, food, hot springs and cherry blossoms. They have a unique way of life influenced by their culture. A culture would also influence how an advertisement would be illustrated when targeting a specific culture. The way the selling message is disseminated will be altered based on how a culture communicates with one another. This essay will be discussing how the Japanese culture can be captured through advertisements and how advertisements can be adjusted from an Asian audience to suit an American audience. Reaching almost 1 million members in their fan base according to …show more content…
The advertisement promotes Ayataka Japanese Green Tea by the brand “Heaven and Earth”. “Heaven and Earth” is a product of Coca- Cola, a local Singapore company. The most predominant feature in this advertisement is the Geishas. At the beginning of the advertisement, from 00:02 to 00:04, the full costume can be seen worn by Geisha. Geishas have unique clothes, hair and make-up. In this particular advertisement, it can also be seen that they wear white socks known as “Tabi”. They wear the traditional kimono accompanied by their wigs or heavily lacquered hair which is held together by an ornamental hairpin known as “Kanzashi” (The Salt Lake Tribune, 1999). There are different types of kimonos that can be worn based on the type of occasion. The way they tie their “Obi”, a sash for a kimono can also differ from occasion to occasion (JNTO, 2014). Geishas have their face covered by white make-up or powder which is only worn during performances. The way their make-up is done is to portray a beautiful yet anonymous look. All her uniqueness would be erased and only her eyes and mouth would be highlighted giving an irresistible appeal to the opposite sex (Miller & Bardsley, 2005). Geishas are known to entertain male guests by traditional dance, communication and music (Miller & Bardsley, 2005). At the end of the advertisement, 00:28, it shows two Geishas laughing. From the manner that they are laughing and the idea behind a Geisha, it can be concluded that a Geisha highlights a traditional role of a lady. In addition, when the Geishas drank from their bowl, they use both hands to hold the bowl; with left hand supporting (00:06). This rule not only applies to Geishas but other Japanese as well. Similar to the first advertisement, a spoon is not required when drinking from the bowl. Instead, direct drinking is encouraged (JNTO, 2014). Besides Geishas, males can also wear a kimono. This can be seen in the advertisement
-Nara’s Buddhist temples were another result of cultural diffusion, Buddhist began in India in 500s B.C.E. about 1,000 years later, it came to Japan from China by way of Korea.
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
This book, Japanamerica focuses on how the Japanese popular culture influencing the American culture. The author, Roland Kelts take a neutral prospective in order to create this book, which is done by interviewing many significant individual who took part in establishing the popular culture in both Japan and America. Kelts investigates why the phenomenon of Japanophilia, or the “outsider’s infatuation with Japan’s cultural character” (pg.5), is occurring especially in the United States. Even though Japanophilia phenomenon arose before the twentieth century, it is increasing in number because of the anime, manga, videogames, and other medium of popular culture.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Did you know that Japan has one of the world’s best educated populations? In this essay I will be speaking about the cross culture differences between two countries, mainly educational differences. The two fascinating, but immensely different countries that I will be speaking about is Japan and Italy. Japan’s culture grabbed my attention because knowing how strict and smart people are from there and how they take education serious really interested me. With the Italian culture their family unity is very close knit, and in Italy their arts, religion, and food is extremely important. Although Japan and Italy have differences they both still have a set of educational practices so that students can achieve a good quality of learning.
From the animated mega city of Tokyo, to the serene zen gardens with rustic ponds home to the koi fish, Japan has a unique past, present, and future. The alcove ornament samurai houses called, shoin-zukuri are a symbol of the struggling past that Japan escaped. These samurai houses were training centers long ago of judo, sumo, and other martial arts. Lush trees envelope houses, and the religion Shintoism was developed back in 500 A.D. Paintings and drawings capture the grace and beauty the landscape portrays. The Japanese dragons reveal the legends held within themselves, many are associated with rainfall and the ability to reach peace. Seeking farther inland you witness the largest city in the world, Tokyo. Cars, buses, subway systems, taxis, and bicycles are buzzing through every street, going to and from work, quickly advancing technology.
However, entering into a market as different as Japan is not without its risks, and must be ensured to be successful, with the help of market research, marketing, and operational theories, lest the new venture become a very costly mistake. Target Consumer Market When moving to a market with a consumer culture so different from the home market, a company must be careful to analyse its target audience in detail, to avoid costly cultural faux pas. To get a good feel for the Japanese culture, a good place to start would be the experts in the cultural studies field. Hofstede’s cultural dimensions, created during his in-depth GLOBE study of the cultures of the world, gives a good comparison between the priority differences between Japanese and English culture. A detailed analysis of the cultural differences will be given in the ‘Marketing Issues’ section of the report.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Do you think culture can affect a person’s view to others? Culture includes knowledge, belief, art, morals, law, custom and any other capabilities and habits brought upon a person. In this essay I have read three different stories on how culture can have a huge impact on someone’s life. In the text “Everyday Use “, “Two Ways to belong in America “and “An Indian Fathers Pleu” these three stories explain how culture affects how people view others. One’s culture can cause them to have disoriented vision towards another.
In the history, the japan culture has much affected by the Chinese culture. Until the Heian period (894), japan stop to send the people to china learning culture, also in Edo period (1633) locked their country and not allow the people get in, that time, japan have develop their own Japanese style culture. After the Meiji Restoration, japan open their country again, in this time, Japan start to get much information of the world, westernization in a fast way. But the traditional culture must getting change because the whole country are live under the western culture, not just in the citizen mind, the city building style also change to western, that affect to the poor people have a big change of their life. The America sport and movie affect the people who live in Japan to change their interest. In 1920, because of world war, the armies in Japan were disabling to promote the western culture in that time. After the surrender in World War II, America armies were promoting the democratization and the America culture. The economic in Japan were growing in a high speed, the life style also getting a big change, much of the traditional culture were losing at this moment. In today, Japan culture were start to promote their own culture to the world in this 20 years, anime and electronic games were big affect in every country. From now on, japan culture was much affected by the western culture, but there law protected own traditional culture, much of the people wear the Kimono (traditional Japanese garment) on the street in Japan.
The visuals of the two women is the most overwhelming feature of the advertisement that beholds to some an explicit racial implication, which may force readers into interpreting the advertisement as predominantly racist rather than promotional. Although Sony’s aim was to promote this product, the visual of the white woman strangling the black woman may cause audiences to interpret the ad as a racial superiority statement rather than a mere ad campaign. The difference in size between the product (bottom lefthand side) and the visual of the two women calls for more attention to the image of the two women, which depicts a dominance of white over black. A Japanese audience where due to the homogenous aspect of society, the introduction of a new color such as white is special as it is something new and distinct compared to what was then previously available. On the other hand, an American audience will be discomforted by the way in wh...
Japan is a large island off to the east of China it is a great country that has a rich culture. The Japanese religion is based off of two main beliefs, the belief in Shinto and Buddhism many Japanese people believe consider themselves both. The Japanese people were known to be around as early as 4,500 B.C. They have constructed their government style to a constitutional monarchy where they do in fact have an emperor, but he has limited power within the country. The main power of the country is held by the Prime Minister of Japan. Japan is made up of many islands that extend along the Pacific coast of Asia. The land area is made up of a lot of forest and mountainous area that cannot be used for agricultural, industrial or residential use. Japan also has one of the largest and growing economies in the world. They are growing every day and it is all because the people of Japan work very hard in order for their economy to flourish as it has.
Did you know that most of the cartoon shows that are on television come from Japan? Japanese popular culture has made a huge hit all over the world. There are many forms of popular art in Japan. Some know forms are anime, music, and manga. These are the most notable ones and are also what makes up most of their fan base for pop culture. Some other forms include cosplaying, contemporary art, and fashion. Cosplaying is short for “costume play” and it means to dress up as a character from sources like anime, manga, film, and games. There are a few places in Japan where people usually cosplay, including Akihabara, Harajuku and Shibuya. In present day, it is almost impossible to not see some form of Japanese pop culture in our country. There are even festivals and conventions held just for it which happens in many places over the world every year. Most people who attend these events will often cosplay as a character from something most people would know. Japanese pop culture is also one of the biggest exports of Japan. Japanese popular culture is the most attractive part of Japan, which has created a big impact around the world.