INTRODUCTION Human beings are made of mainly two gender types – males and females. Gender roles in society however are constructed roles, behaviours, activities and attributes that a given society considers appropriate for men and women (World Health Organisation, 2014). A family is defined, as the smallest, organised, durable network of kin and non-kin who interact daily, providing domestic needs of children and assuring their survival (Stack, 1996). It usually consists of parents and their children
defined by Hofstede is not merely one of the environmental factors that influence consumer behaviour, rather, culture is a critical programming process that shapes individuals ' values, sets the social norm, differentiates the consumers in one group from those in another, and also influences consumer behaviour in profound ways. The influence of culture involves all three groups of factors that influence consumer behaviour suggested by Engel, Blackwell, and Miniard (1995), that is, culture may impact
2.1 CONCEPT OF CONSUMER BEHAVIOR Consumer behavior is a ‘term’ covering a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level etc. Example: We look at the dressing sense of women, it varies from east to west and north to south based on variety of color, pattern, design, fabric, style, method of wearing etc. same is with males too. With all of the diversity to the surplus of goods and services offered to us, and the freedom of choice
use gender to distinguish between high risk and low risk consumers, the gender with the lower risk ends up charged a lower premium. If insurers no longer use gender as a rating factor, with all else constant, men and women pay the same amount for the same level of coverage, increasing premiums for low risk gender and decreasing premiums for high risk gender. As many types of insurance companies utilise gender as a major rating factor, consumers will see considerable changes on their premiums. Depending
people are living in rural areas (Census, 2001). Rural consumers are fundamentally different from their urban counterparts socially, psychologically, physiologically and literally (Selvaraj, 2007). Hence, the buying behaviour of rural consumers has become a hot-topic for discussion because rural India, in recent days, is enthusiastically consuming everything from shampoo to motor cycles (Nagaraja, 2004).The impact of sex differences on consumer skills is also a matter of concern (Moschis & Churchill
2.4.6 Subjective norm According to the theory of planned behaviour (TPB), subjective norm refers to people perceived social pressure to perform behaviour or not (Ajzen 1991, p. 188). Subjective norm is also related to normative beliefs, in general speaking, normative beliefs are concerned with the possibility that important referents approve or disapprove the given behaviour (Ajzen 1991, p. 195). Normative belief represents the significant of the important person to individuals such as family and
creates individuality in the offering facilitating it to be easily distinguished and recognized in the market from rival offerings (Lamba, 2013). 2.2.6 Consumer Buying Behaviour: Consumer behaviour is the activities people undertake when obtaining, consuming and disposing off products or services (Kotler, 2001). This definition means that before a consumer makes a purchase decision, he /she actually goes through a series of activities starting from searching of information about the products/ services
this project you will understand more about the different consumer types and how to communicate accordingly in India. CR7 wants to become a big brand in India. The Danish producer has to recognize the culture differences between the European and Indian market first before they can correctly target their future customers. We will widely discuss this further and also give our advice and action plan. About Indian Culture Indian consumers are value-oriented in the sense that they conform to the cultural
make-up the market. It is a known fact that people are different. As consumers, their needs, preferences, motivations, and behaviour will differ from one another. This makes the job of marketers challenging. How should marketers adapt their product, pricing, promotion and distribution to suit changing consumer needs, preference, motivation and behaviour at the domestic and international level ? OVERVIEW We are all consumers. As a consumer, our personal related variables such as income, gender, age, occupation
constantly evolving while adapting consumers’ needs. In the past shoes were used for functional purposes, their purpose in the modern society has changed. The esthetical style of shoes has taken the equal share of consumer interest as functionality that was a predominant factor for the choice of shoes. European countries such as Italy, Spain, and France dictate the fashion trends of the European footwear market thus creating specific shoe brand image for consumers. The main buyers in the European footwear