E-Commerce In China Case Study

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2.2 E-commerce in China:
This section mainly introduce the e-commerce background in China, which is divided into three parts. The first part will mention basic information regarding the Chinese e-commerce infrastructure. The second part will introduce the differences between Chinese and foreign e-commerce background. The last part will mention a Chinese e-commerce company, Alibaba.
2.2.1 The Internet infrastructure in China

Wong et al. (2004) comment that the e-commerce market of China would be prosperous in the future. The Chinese government also believes that the e-commerce imposes positive impacts on the Chinese economy and Chinese organisations’ development, and sets out investing a national data communication network in 1993. It is expected …show more content…

Many Chinese e-commerce companies tend to develop global services and choose to be listed abroad. For instance, the largest e-commerce company in China, Alibaba, is a platform for the small and medium sized enterprises and enable them to complete the transaction between buyers and sellers. This company is referred to as ‘China’s Amazon’ and has more than 60% market share and at least 7 million registered users (Zhao et al., 2008). Alibaba delisted from the Hong Kong Stock Exchange and chose to be listed in the United States. As it is believed that the American economic market enables these companies to obtain more capitals and internationalise their business in comparison with Chinese present market. According the news of BBC, Alibaba set out the IPO on the New York Stock Exchange in the September and would obtain around $24.3 billion in its share sale which is the largest IPO in history (BBC, 06 September 2014). This represents that the Chinese e-commerce company rapidly develop and successfully establish of the International …show more content…

The external environment where e-commerce companies operate leads to create the unique characteristics of the Chinese e-commerce industry. These factors are worth paying attention to research Chinese e-commerce companies. It is found that the relevant studies which have been done are not adequate, and more research regarding the performance of e-commerce companies in China is needed to fill the gap.

This paper aims to identify the relationships between various board compositions and the corporate performance of Chinese e-commerce companies. The various board compositions contain the age, gender and education level of directors, board size and the proportion of inside and outside directors on board. Moreover, the paper focus on researching the e-commerce companies which are based on information and communication technology (ICT) and mainly offer service of business to business (B2B), business to customer (B2C), customer to customer (C2C) and customer to business (C2B). The findings of this paper will contribute to fill the gap regarding how the board characteristics of the Chinese e-commerce companies affect their corporate performance. In addition, due to the China as one of developing countries, the e-commerce companies of other developing countries may have part similarity with that of China. In the next section, this paper will emphasise

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