Ever felt that going grocery shopping was a tedious chore? Ever spend more time in traffic on the way to the supermarket than in the actual store? Well now these problems can be solved. With this new retail proposal plan, Publix would be offering a curbside pick-up and/or delivery program. Working customers will benefit from being able to quickly pick up their orders while on their way home from work rather than spending an additional hour after work making their way through each aisle. Parents will be able to avoid the hassle of attempting to get their shopping done while having to keep an eye on bored and rambunctious children.
The ordering interface will be very straightforward and easy to follow. Customers will simply go to www.publix.com/curbside and place an order of their desired groceries. The customer will create an account and begin their shopping. There will be separate sections for the different categories of merchandise, which will then be separated into the various brands, to make shopping easy and efficient. When finished, the customer will “finalize” their cart and pay by credit card, or select pay by cash. If a customer selects the cash option they would simply need to have the cash ready to hand the curb side attendant to bring in and make change at the register. There will also be a choice to select “curbside pick-up” or “delivery.” If pick-up is selected, the exact store and half hour time window for pick up would need to be identified, as well as a four hour lead time for the store to get the order together. For delivery, customers must be within a 5 mile driving radius. Again, a lead time would need to be accounted for, but customers would select a delivery time that would be preferable for t...
... middle of paper ...
... participate in a free cooking class, and see what going on in the day-care. Inside the store, new signs will hang from the ceiling to identify where the cooking classes, café, and day-care center are located. Also, since product will be moved to the front of the store, signage will need to be altered throughout the store to specify where the registers.
“Publix.” Groceteria.com | Supermarket History. Web. 18 Apr. 2011.
“Publix History.” Welcome to Publix Super Markets, Inc. Web. 18 Apr. 2011.
“Publix Super Markets Inc. -- Company History.” Find Funding with Banks, Investors, and
Other Funding Sources | FundingUniverse. Web. 18 Apr. 2011.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A Passion for Customer Service The primary marketing strategy at Publix is putting customer service at the forefront of everything they do and are known and recognized for having the best customer service in the industry. Publix was selected as one of America’s Best Supermarkets by DailyMeal.com in 2016, listed as a favorite supermarket by MarketForce.com in 2014 and 2015, as well as being ranked “Highest in Customer Satisfaction, Five Years in a Row” by JD Power. (Company Overview – Awards & Achievements, 2016) Publix hires bright, motivated people to work in their stores and gives them extensive customer service training.... [tags: Customer service, Technical support, Winn-Dixie]
998 words (2.9 pages)
- Introduction For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community.... [tags: Sustainability, Corporate social responsibility]
999 words (2.9 pages)
- Alternatively, having strategies for philanthropy requires organizations to define their goals with sufficient clarity so potential donors are able to understand while assessing the extent to which an organization like Public Corporation are able to achieve them (Rhode, 2006, p. 232). According to Publix (2014), social and environmental responsibility is a part of their brand and foundation, as well as part of the company’s mission statement, and strategy that will remain as long as the company is in business.... [tags: Corporate social responsibility]
1180 words (3.4 pages)
- Publix depend customer satisfaction and loyalty to conquer a large portion of the market share. ABC.com(2014) conducted a survey pertaining to the “Why,” that brings the consumer to the Publix chain. The survey was published in 2014 at that time Publix at 1,090 stores operating in the United States. Abc.com (2014) The company’s mission statement includes, focusing on customer value, and low tolerance of waste. Publix is dedicated to the dignity, value, and employment security of their Associates.... [tags: Publix, Customer service, Customer, Winn-Dixie]
949 words (2.7 pages)
- 1.0 Introduction and Background 1.1 Overview of Online Retail Industry in the 21st Century The wake of the internet has revolutionized the retail industry a great deal in the 21st Century. The selling of retail products has moved from retail shopping experience to home-delivery services. The internet has therefore shifted the shoppers experience to a whole new level of home purchase by the click of a button. This online retail concept has its pros and cons as well. The ultimate advantage is that the retail stores are receiving a global presence thus cutting off the national or international boundaries thus having a global print at the click of a button (Krafft & Mantrala, 2006).... [tags: internet, retail products, online shopping ]
3006 words (8.6 pages)
- In order for a retail company, like Zara to produce good sales results it is dependent on the level of stock on hand. If Zara has too much inventory in a given store it can slow the stores cash flow as well as reduce profit due to markdowns. Therefore, excellent inventory control is of high importance to Zara in order to realize sales targets. Studying the open-to-buy has allowed me to realize it’s tremendous importance as well as usefulness for a buyer. As one of the two major tools of merchandise planning, the open-to-buy plan is used by many retailers today as an inventory management tool, in order to determine the quantity of inventory that needs to be bought.... [tags: Inventory, Supply chain management, Distribution]
1170 words (3.3 pages)
- Pricing and Retail Strategy of H&M Hennes & Mauritz (H&M) is a Swedish clothing retail company. The company was founded by Erling Pesson in 1947. The first H&M store was opened in Vaesteras, Sweden in 1947. The mission of H&M is to offer fashion and quality at the best price where “quality includes ensuring that products are manufactured in a way that is environmentally and socially sustainable” (H&M, vision & policy, n.d., para. 1). This essay is to highlight the current market analysis, pricing strategy, retail strategy, and competitive advantage analysis of the company.... [tags: Company History, Retail, Strategy]
1205 words (3.4 pages)
- Publix…Where Shopping is a Pleasure In the good United States, people love to eat. Not to say these individuals are not appreciative, but many citizens tend to indulge and appear to take their privileged resources for granted. After all, this country offers a plethora of retail choices ranging from farmer’s markets, meat markets, and neighborhood bodegas (a.k.a. mom-and-pop-shops), specialty vegan and whole foods markets, and last but certainly not least supermarket chains. Considering the variety of choices, consumers get to set all types of criteria as to why they will or will not conduct business at a particular market place.... [tags: Supermarket, Grocery store, Kroger, Food]
802 words (2.3 pages)
- Retail in India Organized retailing is a decade old industry in India with an overall market share of 3 percent. Currently, the estimated total sales of organized retailers are Rs.175 billion. The sector has witnessed robust growth during the last two years which could mainly be attributed to the establishment of international quality formats modified to suit the Indian purchase behavior; entry of several domestic and international players; development of retail-specific properties; improvement in retail processes and turnaround in operations of some existing retailers.... [tags: Information Technology India Retail Market]
1433 words (4.1 pages)
- Retail reality I. Introduction: The most promising and booming industry of future is retailing. AT Kearney, a well-known international management consultancy, recently identified India as the ‘the most attractive retail destination’ globally from among thirty emergent markets (2007). According to a Knight Frank survey, India ranks fifth amongst the 30 emerging retail markets in the developing countries. Industry evolution • Traditionally, retailing in India can be traced to the emergence of the Corner stores (Kirana) catering to the convenience of the consumers • Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commissi... [tags: Business Retail India]
1122 words (3.2 pages)