Checkers Business Plan

2308 Words10 Pages
Checkers Business Plan Organization and Mission Checkers®/Rally’s® is the nation’s largest chain of double drive-thru restaurants. With two drive-thru lanes and a walk-up window at our more than 800 locations, we are ideally positioned for today’s on-the-go guest. Known for our full-flavored, hand seasoned burgers, thick shakes and famous fries, Checkers/Rally’s provides the great tasting, fresh food with the robust flavors you crave – making our brand slogan, “little place. BIG TASTESM,” undeniable. Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand. The key staff of Checkers along with a resume of each member is included. Management Summary Checkers is owned and split equally three ways between Michael Anthony, Kory Gedin, and Meredith Guarco. All three owners have prestigious MBA degrees from Wagner College. Anthony, Gedin, and Guarco will supervise the Restaurant Managers and Accountant. The Checkers restaurant will be supervised by two full time Restaurant Managers as the building and kitchen is small and we will have only 3-4 workers on board at a time. Checkers is known for having a positive and “team effort” working environment and we will pride ourselves in maintaining a positive working environment as well as creating a positive relationship with our customers. Operations All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen. *Please see store hours Specialties: Toasted Double Melts are Back! Watch the CommercialCheckers/Rally’s is bringing back our Toasted Double Melts, but this time we are heating up the winter by adding some spicy pepperjack. For a limited time, stop by Checkers or Rally’s to try our Toasted Double Melts with your choice or American of spicy pepperjack cheese. This warm, toasty burger comes with two juicy, hand-seasoned, all-beef patties topped with seasoned grilled onions, creamy cheddar cheese sauce, mayonnaise and your choice of American or pepperjack cheese, all served on bakery fresh toasted sourdough bread. For extra flavor, order your Toasted Double Melt with bacon. Also, try our Homestyle Chicken Melt sandwich…only at Checkers and Rally’s. Groceries: Checkers/Rally's Officially Licensed NASCAR Burgers Our full-flavored burgers and the power of NASCAR have come together to give race fans across the country a new way to enjoy Checkers/Rally’s.
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