Business Analysis: Case Analysis Of Hooker Furniture

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Potential Entrants Threats: Threat of new entrants is relatively low. Provided that Hooker Furniture was incorporated in 1924 and “ranked among the nations top 10 largest publically traded furniture sources based on 2013 shipments to the U.S”, while it is not impossible, it is highly unlikely that a new entrant would be able to compete with an organization as established and resourceful as Hooker 90 years in the business.

Bargaining Power of Buyer Opportunities: Strong customer service and relations. Once fully implemented, Hooker expects their new ERP system will realize operational efficiencies and cost savings as well as present a single face to their customers and leverage best practices across the organization resulting in reduced administrative functions and improved purchasing power and economies of scale (Building Momentum, 2015, p. 33).

Bargaining Power of Buyer Threats: Buying power is relatively high for customers. The furniture industry is highly competitive and for that reason, consumers have many options, which decreases switching cost and increases consumer’s ability to take their business to else ware. In addition, buyers have full information. “The Internet has made information readily available to consumers.” Each industry competitor, likely has their own website full of informative information consisting of price points, style, …show more content…

Any threats to the company that materialize will undoubtedly effect Hookers bottom line and impact many other functions of the organization such as the ability to outsource. While some threats are controllable to an extent, other factors such as disposable income and the laws, polices and actions of foreign governments are

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