Analysis of Audible.com Using Porter’s Five Forces

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Audible.com is the leading online audio entertainment and information service. It sells audio content like audio books, lectures, print publications, audio editions, performances, speeches, study material, as well as other audio. The firm has more than 144,000 hours of audio content from at least 530 content partners with more than 40,000 titles. All the content is available for computer playback, burning to audio CD and listening using portable music device. The firm uses its Audible manager software in downloading, scheduling, managing and playing audio selections. The manager software also allows customers to listen and download spoken content and transfer to Audible Ready players. The firm is the exclusive provider of digital content. This essay analyzes Audible.com
Porter’s five forces assist to evaluate where the firm’s power lie in a given market and the attractiveness of the firm to other companies and businesses with respect to buyer power, supplier power, threat of new entrants, competitive rivalry, and threat of substitution. With respect to Audible.com, their market is selling audio content online. Supplier power for Audible.com is medium to high. The firm has an advantage with its partners who offer only specific products through Audible.com less expensively as compared to other companies or websites. However, some of the audio content is offered through many other websites and stores, which can be used instead of Audible.com. As a result, this pulls the firm’s power from the highest on the market to medium power. In spite of that, Audible.com is a supplier of large audio content. The firm is famous for being respected and reliable. This implies that the commitment of outside firms offers the firm with a significant a...

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...ogical infrastructure, global customer base and customer relations. Weaknesses include inadequate sensible online product shopping experience, difficulties in downloading audio content, and many varieties. Opportunities include major suppliers and partners, the public sector and third party sellers. Threats include maintaining the name of the brand and global competitors. Audible.com’s value chain is vital to the business that the firm carries on a daily basis. This includes primary activities such as inbound logistics, outbound logistics, sales and marketing, services and operations. Other activities include human resource management, procurement, infrastructure and technological development. Through effective customer relationship, the company maintains value for its customers. On the other hand, it understands the needs and wants of the global customer base.

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