Enterprise Rent-a-Car Case Analysis

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Enterprise Rent-a-Car Case Analysis Enterprise Rent-a-Car (Enterprise) is the largest rental car company in North America with more than 65,000 employees across five different countries. Enterprise is a big company that has the approach and feel of a small business. Its mission is to “fulfill the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value.” (Enterprise Rent-a-Car, 2007) Enterprise strategy to achieve and fulfill its mission started by Jack Taylor’s simple philosophy: “Take care of your customers and employees first, and profits will follow.” The key elements of Enterprise Strategy are:  Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business experience.  Motivation of its employees to provide exceptional services to their customers by supporting their development, providing opportunities for personal growth and fairly compensating them for their successes and achievements.  Promotion of managers from within who will serve as examples of success for others to follow. In a nutshell, Enterprise’s strategy is to satisfy its customers and motivate its employees to achieve growth and long-term profitability. Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i... ... middle of paper ... ...ur customers and employees happy, profits and growth will follow. In addition, Enterprise should always be aware of the tough competition that is out there and fight against it with innovative ideas and outstanding customer service. As Andy Taylor said, “We own the high ground in this business, and we aren’t going to give it up.” References Thomson, Strickland & Gamble (2008). Crafting & Executing Strategy, sixteenth edition. McGraw Hill. About Us (2008). Enterprise Rent-a-Car. http://aboutus.enterprise.com/index.html INTERNATIONAL: CASE STUDY - Enterprise Rent-A-Car. (2008, February). Employee Benefits,S10. Retrieved May 21, 2008, from ABI/INFORM Global database. (Document ID: 1426937171). Alison Stein Wellner (2007, November). NOTHING BUT GREEN SKIES. Inc, 29(11), 115-120. Retrieved May 21, 2008, from ABI/INFORM Global database. (Document ID: 1381403071).
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