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His main idea at that time was to satisfy customers at reduces prices. In 1953, he opened the first furniture showroom in Älmhult, Sweden. This showroom gave the customers the comfort to check out the furniture before buying them. The first IKEA store with 6700 square meters was opened in Sweden in 1958. During this period, Ingvar Kamprad started fine-tuning his entrepreneurial skills in the furniture retailing industry with a careful probe in furniture design, self-assembly and various advertising techniques.
Products included in this industry include lumber and building supplies (50%), hardware, tools, and plumbing and electrical supplies (25%), and paint and lawn and garden products (5%), (Hoovers, 2008). The home center and hardware store industry is made up of national and regional chains and independent retailers. Strengths • Brand Recognition • Training Employees in Safety • Corporate/Social Responsibility Home Depot, as an established corporation, has much strength behind its name. One of the largest strengths would be that of its brand recognition. Home Depot is known by all across the United States as a home improvement/supply store.