Today social networks are being used not only for communication. A lot of organizations just aim financial goals. The story is different when it gets to nonprofits. As some researches state: “Rather than customers, we seek donors. Rather than profits, we measure positive impacts made.” (Good) I have decided to research the work of one of the nonprofit organizations, UNICEF, through social media, in particular through Facebook. Primarily, my paper is expected to answer the question if the use of Facebook is effective in the operation of UNICEF. First of all I will briefly introduce what type of organization UNICEF is, what is its mission and where does it operate. The next step of my research will explain how UNICEF gets support from social network and what kind of support, specifically vaccination awareness, seeking for donation and participation. The research will also discuss how UNICEF uses social network in tracking anti vaccination sentiment. UNICEF, United Nations Children’s Fund, is a nonprofit organization, founded by the United Nations General Assembly in 1946 in New York. Initially, UNICEF was created to provide temporary emergency help like medications, nutrition and clothes to children in the destroyed after World War 2 countries. In 1953 UNICEF became a permanent organization which has been supported by voluntary contributions and donations. Today UNICEF operates in 190 countries all over the world, saving and improving children’s lives and protecting their rights. It also provides healthcare, immunizations, food, education and emergency relief. “The number of children dying every day from all preventable causes has declined to about 19,000, down from 33,000 in 1991. At the U.S. Fund for UNICEF we won’t stop at “fewe... ... middle of paper ... ...0. Web. 03 May 2014. Good, Shannon. “UNICEF Case Study: How a Nonprofit Uses Facebook to Drive Change.”Savvypanda.com. N.p., 09 Oct. 2013. Web. 15 May 2014. Grummas, Emma. “Likes Don’t Save Lives- Lessons from a Social Media Campaign.” Theguardian.com. N.p., 28 Feb.2014. Web. 15 May 2014. Kanter, Beth, and Katie Delahaye Paine. “Go Beyond Counting Tweets To Find Success With Social Media.” Chronicle Of Philanthropy 25.1 (2012): 49. Academic Search Complete. Web. 8 May 2014. Social and Civic Media Section, DOC, NY HQ. “Tracking Anti Vaccination Sentiment in Eastern European Social Media Networks.” Unicef.org. UNICEF, Apr. 2013. Web. 03 May 2014. Stern, Caryl M. I Believe in Zero. Learning from the World’s Children. New York: St Martin’s, 2013. Print.
Gladwells misguided view of social networking is a fundamental error that echoes itself throughout his essay. Social networking websites are not meant to be a form of organization; instead they are designed to be an effective means of communication. Comparing a social site like Twitter to a reform oriented organization like the NAACP is equatable to comparing a telephone to a local branch of government. They are clearly not the same thing and obviously perform two very different functions. Hence, an effective comparison of these two very different tools is practically im...
Gladwell’s misguided view of social networking is a fundamental error that echoes itself throughout his essay. Social networking websites are not meant to be a form of organization; instead they are designed to be an effective means of communication. Comparing a social site like Twitter to a reform oriented organization like the NAACP is equatable to comparing a telephone to a local branch of government. They are clearly not the same thing and obviously perform two very different functions. Hence, an effective comparison of these two very different tools is practicall...
Save The Children Australia is one of the largest aid and development agencies dedicated towards helping all children. They work towards protecting children from harm and helping them to get the opportunity to have access to quality education and health services. World Vision is a NGO which main goal is to overcome poverty and to spread their beliefs of Christianity to those which are not as blessed as others. However, they contribute to raising awareness towards child soldiers through their website and anyone is able to donate money to the children. Child Soldier International is an international human rights organization which is directly dedicated to ending the abuse of children as child soldiers. They aim to build resistance to the conscription of children and persuade governments and armed forces to end the recruitment of
From that perspective, I will highlight the following programs that Save the Children does here in the United States alone. This organization have four main programs. First is health and nutrition, second is education, third is emergencies, and fourth is hunger and livelihoods. For health and nutrition, Save the Children is visiting schools, and other institutions giving lessons about balanced food and healthy food choices. In addition, education contributes 22% of their main programs. They have school-based literacy programs for disadvantaged students from kindergarten through 6th grade, specifically in reading, math, and science. They also provide tools and support schools in this advocacy. Another, in times of emergencies like natural disasters, Save the Children is visible. During the floods in the Gulf Coast region, they were there to give emergency assistance. The organization provide child-focused emergency plans, trainings, and emergency resources in preparation for coming disasters. Moreover, on the hunger and livelihoods aspect, the organization believes in not just giving fish, they also teach families how to fish. This in my opinion, is commendable. Not all organization have this advocacy. It promotes families to stand and support their families and not just depend on aids from private and public sectors.
The United Nation’s International Children’s Fund is a non-governmental organization that is focused on providing children from developing countries a chance at a long, healthy, prosperous life. Their website states that they believe each child has “a right to survive, thrive and fulfill their potential - to the benefit of a better world,” (“‘Who we are’ UNICEF,” n.d.). Their mission, albeit broad and seemingly difficult to achieve, has been broken down into smaller goals, such as Child Protection, Child Survival, Education, Emergency Response which are then in turn broken down further into even more specific goals and methods to succeed.
Gladwell’s misguided view of social networking is a fundamental error that echoes itself throughout his essay. Social networking websites are not meant to be a form of organization; instead they are designed to be an effective means of communication. Comparing a social site like Twitter to a reform oriented organization like the NAACP is equatable to comparing a telephone to a local branch of government. They are clearly not the same thing and obviously perform two very different functions. Hence, an effective comparison of these two very different tools is practically ...
Social media is an advanced form of both print and broadcast media, and it is a technological advanced that facilitates the sharing of information. With the invention of the computer, smartphones, and tablets we can view, read and listen to the news wherever we are. The use of Instagram, Twitter, YouTube and Facebook has dramatically changed the way campaigns are covered and how Americans interact with each other. In the 1990s, there was an increase in the number of people who received their news and political information from the internet. (Dimitrova, Shehata, Stromback, &
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ...
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Considering its competitive advantages and reflecting on the lessons learnt, it is recommended that UNICEF should:
The author also states that The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns. These are mainly through its ability to enhance or increase individual participation within high risk activism movements. Further, the ability of social networks to build large populations across the world that can receive the
..., and Action: How Nonprofit Organizations Use Social Media. Journal of Computer-Mediated Communication, 17: 337–353. doi: 10.1111/j.1083-6101.2012.01576.x
(United Nations Children's Fund [UNICF], n.d.)The United Nations Children’s Fund (UNICEF) is a leading advocate for women and children rights. Founded in 1946 and active in 157 countries and territories around the world. The UNICEF has committed it resources to achieve results for children in five major areas:
UNICEF has helped millions and millions of children survive the sometimes harsh and cruel world. They have provided billions of articles of clothing and supplementary meals. This agency was able to provide hundreds of thousands with emergency aid. They have been in operations for years and have achieved so much. It is highly encouraged for everyone to join them in their quest for a cleaner and safer world for children and mothers in all nations.
UNICEF helps children get the care they need in the early years of life and helps families to educate girls and boys. It try’s to reduce childhood death and illness and to protect children in the middle of war or a natural disaster. UNICEF supports young people, wherever they are, in making decisions about their own lives, and try’s to build a world in which all children live with dignity and security.