Use of Social Media To Promote Small Business

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Table of Contents Introduction: Socialize? What a Concept! .............................................................. 2 Definition and Purpose: What Is Social Media Exactly? .......................................... 3 Communication .................................................................................................. 3 Entertainment .................................................................................................... 4 Advantages ............................................................................................................ 5 Advertising .......................................................................................................... 5 Networking ......................................................................................................... 5 Research ............................................................................................................. 6 Disadvantages ........................................................................................................ 6 Business Reputation and Confidentiality............................................................. 7 Employee Misuse ................................................................................................ 7 External Security Risks ........................................................................................ 8 Advanced Persistent Threats ........................................................................... 8 Conclusion ............................................................................................................. 9 Works Cited ......................................................................................................... 10 Introduction: Socialize? What a Concept! Advertising over the last few decades has been changing rapidly. Reaching consumers has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ... ... middle of paper ... ...9. [21] Pandora Internet Radio. 2012. 16 Mar 2012 . [22] Photobucket. 2012. 16 Mar 2012 . [23] Ponemon Institute. "Global Survey on Social Media Risks." Survey. 2011. [24] Proskauer. More Than 75 Percent of Businesses Use Social Media, Nearly Half Do Not Have Social Networking Policies. 14 Jul 2011. 16 Mar 2012 releases/july-14-2011/more-than-75-percent-of-businesses-use-social-media-nearly-half-do- not-have-social-networking-policies/>. [25] Proskauer Rose LLP. "Social Networks in the Workplace Around the World." Survey. 2011. [26] Protalinski, Emil. ZDNet. 1 February 2012. 16 March 2012 . [27] Second Life. 2012. 16 Mar 2012 . [28] SoundClick. 2012. 16 Mar 2012 . [29] Spotify. 2012. 16 Mar 2012 . [30] Stelzner, Michael. "2011 Social Media Marketing Industry Report." Social Media Examiner, 2011. [31] Twitter. 2012. 16 Mar 2012 . [32] YouTube. 2012. 16 Mar 2012 .

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