Mass Media Essay

978 Words2 Pages
bulb-icon

Recommended: Media influence on culture

Mass Media: Development and Literacy
Glorimar Rodriguez
Media Influences on American Culture. HUM/186
August 21, 2017
Allyson Wells

Mass Media: Development and Literacy
Over the last century, there have been significant developments in the evolution of mass media. The mass media consist of the print media, broadcast media, and social media and can be described as the channels of communication (Campbell, 2016). The development of each media influenced the American culture. If one were to ask a group of people how they keep up with the media in today’s world, one would get different answers. Therefore, mass media is a valuable commodity.

Mass Media began with paper printing and it can be traced back to China as early as 100 C.E. In the 20th century, the print media was the leading form of mass media. Books, newspaper, magazines, newsletter and any other information printed on paper made up the print media. Paper printing changed to modern printing in the mid-fifteenth century when it was introduced to the printing press (Campbell, 2016). The printing press was a machine that was used for fast duplication of paper news leading to more rapid production. Paper media could be spread quicker and further than before. “Print media became key tools that commercial and political leaders …show more content…

Social media is an advanced form of both print and broadcast media, and it is a technological advanced that facilitates the sharing of information. With the invention of the computer, smartphones, and tablets we can view, read and listen to the news wherever we are. The use of Instagram, Twitter, YouTube and Facebook has dramatically changed the way campaigns are covered and how Americans interact with each other. In the 1990s, there was an increase in the number of people who received their news and political information from the internet. (Dimitrova, Shehata, Stromback, &

Show More
Related

  • Social Media and the Presidency

    1028 Words  | 3 Pages

    In the current time, it seems like one cannot go a day without using at least one social media website. This might be especially true among groups of teenagers and young adults. Social media became a vital part of daily life that feeds people with several types of information constantly. Political news is a type of information that can reach the people through the means of social media. Since presidents are constantly seeking new strategies to increase their communication with the public in order to spread their political message, they utilize the different social media websites. Hence, social media became a platform to spread political message. It is not surprising that now the majority of political officials and candidates have social media accounts more than ever before, such as a Twitter account.

    Read More

  • A Brief Narrative of the Case and Trial of John Peter Zenger by Hamilton

    858 Words  | 2 Pages

    When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.

    Read More

  • Female Body Image In Media

    935 Words  | 2 Pages

    Mass media is designed to reach large audiences through the use of technology. Its purpose is

    Read More

  • Alcohol Consumption in College

    3550 Words  | 8 Pages

    For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.

    Read More

  • A Collective Memory: Michael Jackson

    1965 Words  | 4 Pages

    “American Media History is the story of a nation. It is the story of events in the long battle to disseminate information, entertainment, and opinion in society. It is the story of the men and women whose inventions, ideas, and struggles helped shape the nation and its media system.”(Fellow) The evolution of media has influenced countless societal and cultural changes leading to the present day. But it didn’t get this far over night. It is estimated to have begun more than 30,000 years ago through the process of cave painting. (Crewe) Following cave painting, came the invention of books being printed on blocks “The Diamond Sutra”, the Gutenberg printing press, newspapers in 1640, photographs, the radio in 1894, television, and recently computers; which lead all the way to modern day social media. Through the hard work of multiple inventors the media was able to reach where it is today. It has changed the way people communicate with each other, mostly for the better.“ The way people experience the meaning, how they perceive the world and communicate with each other, and how they distinguish the past and identify the future.” (Gitelman) Or as we know it as: a new way of communicating information from person to person.

    Read More

  • Culture And Media Theory Essay

    2145 Words  | 5 Pages

    Our opening discussion will also give the reader a sense of current debates and issues within cultural and media theory, emphasizing which issues and controversies are of crucial importance in the contemporary era. Our narrative will track salient develop- ments in the study of culture and media, supplying a mapping of the prevailing fields of theories and methods which have proliferated especially since the 1960s. Indeed, to pursue our KeyWorks metaphor, each perspective provides an opening into the complex terrain of contemporary media and culture, furnishing access to understanding the world in which we live. Each “key” will open doors to new domains, such as ideology, the politics of representations, and cultural

    Read More

  • effect of media on sports

    4226 Words  | 9 Pages

    Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted.

    Read More

  • The Roles of Social Media in Politics

    1385 Words  | 3 Pages

    Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.

    Read More

  • Mass Media Theory Essay

    1086 Words  | 3 Pages

    The mass media have diverse functions in meeting the audiences ' needs of information. In the classical theory of functionalism, the media have several social functions. In 1948, Harold Lasswell revealed three main social functions of media: as a provider of information about events around the community; as explanation provider about the relationships amongst each part within the event; and as a transmission channel of the dominant culture including the common values that exist in the community. Wright, in 1960, added the fourth social function, namely as an entertainment provider. Lastly, the fifth function was written by McQuail which he called as mobilization, in which the media is participating on the campaign about various social objects

    Read More

  • Media And Modernity Analysis

    1434 Words  | 3 Pages

    This is a resourceful book that I would highly recommend to individuals who desire to understand the original theory of the media and how it has affected the modern world. Security agencies and managers in the information departments can learn a lot from the book. It also shows the developments in the media industry from the emergence of printing to the recent media characterized by cutting edge technology. Thompson’s book is a perfect remedy for media-related challenges in the modern world because it explains with real-life examples how mass communication has developed over time. Even though the book offers a few suggestions about the future development of mass communication, a reader can certainly tell that it can only get better and more personal.

    Read More

  • Argumentative Essay On Mass Media

    1636 Words  | 4 Pages

    Media is the main means of mass communications to society. As the “Information Age” advances, technology has influenced sources of communication and information, using social networks, newspapers, television, magazines, etc. Mass media advertising technique can be very manipulating and persuading to intrigue it’s viewers, mainly controlled by major businesses such as Walt Disney Companies, news corporations, Time Warner, CBS corporations, and Viacom ("Media Influence on Society,2009). The advertisements are used to lure people into buying items, advertise the latest trends, and how to become accepted by society. These forms of mass media captivate many people where violence is portrayed to be okay, how to be accepted by society, and how the “American dream” should be. An average American spends more time using mass media than doing any other activity while awake (Average Person Spends More Time Using Media than Anything Else, 2005). With the amount of Americans who have access to these forms of communication, many people begin to confuse fiction to reality.

    Read More

  • Mass Communication Essay

    947 Words  | 2 Pages

    MC is a process by which a message starting from one place reaches a large number of people in many different locations. It is different with the usual face-to-face communication in a small meeting or a classroom or a board room. MC is not possible in the reverse direction i.e. from receiver to source

    Read More

  • Essay On Public Media

    1263 Words  | 3 Pages

    Public press had been referred to as the fourth estate since the 17th century. Enclosed with this denotation is the idea that public press is the medium for public disputes and discussions. Notwithstanding the mass media’s inclination for dishonesty, luridness and shallowness, the impression of the media as: channel between rulers and those that were ruled; guardian of public interest; and watchdog remains deeply entrenched.

    Read More

  • Media Literacy Essay

    708 Words  | 2 Pages

    If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.

    Read More

  • Digital Information In Jamaica

    1001 Words  | 3 Pages

    The history of mass media started with the invention of technology. The moment technology was invented; media has used it as an opportunity to expand to a wider audience. As technology develops it’s just a matter of time before the media becomes involved. There is no limit as to how involved the media will become.

    Read More

More about Mass Media Essay

Open Document