business, psychological refers to motivation, attitude, and perceptions. Motivation can refer to weather, because if it’s cold no one 's going to want an ice cream mixer on a freezing day. Another thing could be if we have good deals at our business, if we do not no one will be motivated to come and purchase our product so we can introduce things like buy one get one free mixers every Thursday. We also need to have obtain a good perception as a fun place that is safe too.
Distribution
Value and Utility
The main attraction to Not Your Average Ice Cream Shop is ice cream served with alcohol. Our product gets its value from the variety of alcohol (expensive or inexpensive) choices, and the different flavors of ice cream and even the toppings
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Businesses are using technology to buy, track, sell, and move their products from places all over the world. In this same way Not Your Average Ice Cream Shop uses phones to easily communicate and let customers know how many more people can come into the bar before it meets capacity. Cash registers are used to hold and keep track of all the money. Laptops are used to buy, move, and sell inventory, as well as track expenses, profit, and employee income. This can all be done easily through a vertical software applications that are made specifically for our type of business. Not Your Average Ice Cream Shop uses technology for guest entertainment as well. For example on weekends a DJ will be hired to use our wide range of sound equipment and laser light effects. Not Your Average Ice Cream Shop also uses technology such as headsets to keep our employees informed, coordinated, and in-check with management and with customers. This allows easy communication between all employees and keeps everyone on the same page. We can even keep track of our customers on social media, make events more public, and even create an app that can show special offers and …show more content…
First of all e-commerce is an area of marketing that uses networks to buy, sell and service a business 's products and services. Some pros e-commerce offers overall is that is can reach a wide variety of customers all over the world rather than just the ones in our area. Customers often impulse buy when online shopping which is a bonus for us when it comes to the online business. It is also easier to keep track of competitors and price changes since the competitors website is easily accessible. It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base. Also a website can’t always be reliable since there is always a possibility of servers crashing or a customer not having access to the internet at all. Lastly, you can risk losing company information to scanners which can cause your
One of the major problems with conventional ice cream shops is the poor transition of sales into the winter months. For years traditional shops have had to find other sources of income or have had to drastically change their targets as the seasons change. Hot Snowballs is an ice cream shop with an additional coffee shop included that will ease the struggle of growing a new business through the colder months. The International Dairy Foods Association has determined that after August the sales for ice cream decline dramatically, and then rise again beginning in March (International Dairy Food Association). I have always had dreams of running a small business and I also have a passion for coffee and ice cream. Growing up, my parents shared their
o The remaining $125,000 up front charge would not be owed until ICEDELIGHTS provided one acceptable location and the lease was signed
As summer is fast approaching, the sounds of the ice cream truck can be heard all over the neighborhood. Recently these ice cream trucks have been replaced by frozen yogurt trucks, a healthier alternative to ice cream. Ice cream is filled with calories and fat grams, however even though people are calorie conscious, the ice-cream industry is a multi billion dollar business. In 2014, Breyers ice cream came into the top five highest earning ice cream companies in America. With over 300 million dollars in profit, Breyers ice cream is very popular. Statistically, chocolate and vanilla are the most popular ice cream flavors, I have decided to research vanilla ice cream, because that is my personal preference.
Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
Every company tries to sell their product in a way that shows its best quality. Ice cream companies, in particular, sell their product based on aspects, such as its texture, taste, and even tantalization, and how these elements affect the audience. Ice cream is a delicious treat that is enjoyed by millions of people, which is why companies compete using advertisements to sell to the public. As ice cream becomes commercialized, companies like Ben & Jerry’s and Magnum began to make their own distinct flavors of ice cream that are represented in appealing ways through the advertisements.
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
Indian Ice Cream market can be segmented in three different ways, namely on the basis of flavors; on the basis of stock keeping units / packaging and on the basis of consumer segments. On the basis of flavors the market today has a number of flavors like vanilla, strawberry, chocolate, mango, butterscotch a number of fruit flavors, dry fruit flavors traditional flavors like Kesar-Pista, Kaju-Draksh etc. The market is totally dominated by Vanilla, Strawberry and chocolate, which together account for more than 70% of the market followed by butterscotch and other fruit flavors.
The coffee shop industry is an ever growing field with innumerable advantages for both owners and consumers. With 50% of the American population having at least one cup of coffee each day, and each having an average of 3.1 cups a day, there is no denying the major role of coffee shops. Coffee shops alone account for $12 billion of the $18 billion United States coffee market. While there are still threats that come with coffee shops, the opportunities are endless.
For inventory businesses, computers allow the business to immediately know when new products are available by looking on the internet. They are provided many valuable pieces of information about the product, such as quality, price, and so on. The business can quickly and easily buy inventory over the internet and track it as it is being shipped. Once the business receives their inventory they then sell it individually to their customers. Many businesses have websites which allow the consumer to go to the business’s website and do similar to what the business did to get the inventory. They can view product information, see the newest products, and quickly order online. The customer is given an order confirmation number that allows them to check the status of their purchase as it is being shipped and see if there are any delays due to backorders or other problems. IBM is soon going to be marketing middleware that will help enhance these aspects of the business. The middleware will allow a business to manage their product information that exists over a variety of systems. The software will allow for product attributes and locations to be more accurately shared. Many companies still give out inaccurate information about their products because of insufficient technology. This middleware will help solve this business problem allowing businesses to enhance their performance and customer service. This will very positively affect businesses (Beth Bacheldor-InformationWeek.com).
Krispy Kreme doughnuts have been around for approximately seventy-five years. All properly made doughnuts glazed or jelly filled are good and in my opinion they have the best glazed doughnut in the market. Their mission is to “touch and enhance lives through the joy of Krispy Kreme “( http://www.krispykreme.com ). The vision is to “be the worldwide leader in sharing delicious tastes and creating joyful memories” ( http://www.krispykreme.com ).
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
Marketing Strategies of an Ice Cream Firm Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have. written this report detailing the marketing strategy for the launching. and selling of a new ice cream containing liqueur, as the ice cream liqueur should contain at least 6% alcohol, there are restrictions as. where it can be sold. With a budget of £5 million, I have also. detailed where this budget is to be allocated.
Advances in technology have changed businesses dramatically, in particular the communication and information technology that are conducted in firms, which changed the appearance and pace of businesses over the past few decades. ICT in particular, has evolved a lot over the past 30 years; important information can be stored in computers rather than being in drawers enabling information to be transferred at a greater volume and speed (Guy, 2009). ICT has also expanded various forms of telecommunications and workload conducted in businesses, internet examples of this include: e-mails can be used to communicate with others...