Case Study Of Krispy Kreme

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Krispy Kreme doughnuts have been around for approximately seventy-five years. All properly made doughnuts glazed or jelly filled are good and in my opinion they have the best glazed doughnut in the market. Their mission is to “touch and enhance lives through the joy of Krispy Kreme “( http://www.krispykreme.com ). The vision is to “be the worldwide leader in sharing delicious tastes and creating joyful memories” ( http://www.krispykreme.com ).
Mr. Vernon Rudolph purchased a “secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores within the community of Winston-Salem NC,” ( http://www.krispykreme.com …show more content…

In 1955 the Bowtie is trademarked by Krispy Kreme doughnuts with a green and red coloring. During this time the company came up with an idea to give back to the community while helping others so the fundraising plan began. This has helped churches, schools and other organizations to raise money for a variety of special projects. The money raised has funded scholarship, equipment for churches, student uniforms, special trips and a long list of others in support of the community. This not only helped special projects, but also put the product name and unique glaze doughnut flavor out to the same and different target audience as a company with good character and strong community …show more content…

• Adjusted earnings per share rose to $0.25 per share from $0.24 in the first quarter last year.
• Cash provided by operating activities was $19.5 million compared to $17.1 million in the first quarter last year.
• The Company repurchased 2.4 million shares of its common stock for a total cost of $39.6 million under the authorization approved by the Board of Directors and pursuant to a pre-arranged stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934 and the Company’s policies regarding stock transactions. The settlement of such purchases was $34.2 million during the quarter.
This organization seems to understand the communities in which they support and the demand in providing a quality product. Their mission scope and statement are strong and they definitely believe in their customers. With the 3-word concept listed below shows how the leadership and employee’s have been trained and guided to believe in the product, organization, and the community that they serve.
Krispy Kreme doughnuts have a concept of Helping Others in

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