Mcdonalds Corporation Case Study: Mcdonald's Corporation

The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment. Evaluating the consumer purchase decision process and purchase type in the food industry. Lastly, I’ll explore which growth strategies I believe would make the

McDonald’s strength’s include their market share size, their ability to advertise new products, renovations made to food chains and their community service through the Ronald McDonald’s House. Some of the weaknesses that McDonald’s brand has in the market is the perception of their food being cheap and greasy as well as their inability to produce products that appeal to middle and upper class consumers. One opportunity I think McDonald’s can expand upon is their McCafe brand. I believe the McCafe brand could be a completely separate segment than the McDonald’s brand, they could market it as a fast casual restaurant that serves higher quality food at a higher price. There are a number of threats I see with the McDonald’s Corporation. First and foremost, the food industry is an extremely competitive industry. They are not only competing against other fast food chains but they are also competing against fast casual restaurants and premade food market. Another threat to McDonald’s and the fast food industry is the fact that millennials are more health conscious and are eating less fast food, baby boomers are also choosing healthier