Mcdonald's In India

McDonald’s in India

In America, we consider McDonald’s to be a beef serving, sometimes fatty fast food restaurant, but after a 6 year business plan to sway the Indian population, McDonald’s has transformed. If they can continue this growth in India, and all over the world, globalization will start to love McDonald’s even more. They seemed to have hit the right points, from playing it safe, investing their time doing marketing research, to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the

They could not continue to control the economy, and by 1991 they basically had to allow less government control than before, and they started to become a little bit more market-based. This meant that they were going to have to accept MNC’s in order to stimulate their economy. Unlike other Western Restaurants, they did not just rush right in and try to make some quick cash. McDonald’s took the time and effort in creating a very successful business plan. Just like in America, McDonald’s has created funds to help Green Sensitivity, in order to counter the activists in India. They have made this move in the Western stores as well, giving different ways to create an active and healthy lifestyle. They have sponsored sports activities, given different foods to eat and enjoy, such as the baked and toasted options now becoming more available. They have decreased political risk, by doing basically whatever they think will make the government happy. They employ many people, they have a 50/50 ownership with 2 Indian men, they have helped the poor transportation system which needed to be improved, they have given many different companies business that couldn’t have done so

One of the first restaurants was in Delhi which is an urban area typically in a setting that attracts younger, more affluent and English speaking people. Another place was in Mumbai, which is near the beach and holds the same type of people. Instead of having rural areas, they needed urban society to be the consumers of their product. For the farming and rural people however, they had to be awfully close to the restaurants due to bad transportation systems. They were able to train the farmers and they could produce more healthy and better food efficiently. They still want to attract middle-low class families in India, so they have a very smart pricing strategy. While many older families believe that McDonald’s is only for the rich, McDonald’s menu is 80-20 which shows the pictures of the food, rather than the explanation. They believe that if a less-well off person tries one of their less expensive meals, if they like it they were spend a few more dollars next time on more expensive treat. This also ties back to the family-centric attitude, because many parents would happily buy their kid an ice cream cone or a Lego happy meal so that they can leave them