4. PROMOTION The promotional activities adopted by McDonalds helps to communicate efficiently with the target customers. The diagram gives an idea about the promotion strategy of McDonalds. Application of the above mentioned Communication Mix describes the cost that is feasible as per the consumers. Some of the most famous marketing campaigns of McDonalds are: (a) “You deserve a break today, so get up and get away- To McDonalds” (b) “Aap ke Zamane mein, baap ke zamane ke daam” (c) “Food, Folks, and Fun” (d) “I’m Loving It” McDonalds corporate used these various techniques to become the world’s largest leading Burger Empire.
On its tenth anniversary, McDonalds had its first public stock offering at $22.50 per share (McDonalds History, 2014). Only two years later in 1967, McDonalds opened its first international restaurants in Canada and Puerto Rico, expanding to Spain, Denmark and the Philippines by 1981. The beloved founded Ray Kroc died in January of 1984 and by 1988, Fortune Magazine names McDonalds hamburgers among the 100 products America makes best. Ray Kroc met the McDonalds brothers with their small restaurant business in 1954. He noticed how effective their business was and wanted to expand on it.
The content entailed in this report shall inform you that there are more then just hamburgers and french fries in the world of McDonald’s. The major topics covered are McDonald’s contribution to the environment, and to the community. For example, Ronald McDonald House, and the continuing support of sports sponsorships. Perhaps the most popular misconception tends to gear towards the obesity epidemic in North America. We seem to neglect the positive efforts contributed by McDonald’s and dwell on the negative issues brought upon by consumers.
Similarities to other companies 3. Sometimes negative re... ... middle of paper ... ...dustry revenue, Industry report, IBISWorld, viewed 15 April 2014, retrieved from IBISWorld Database Cahill, J 2014, ‘McDonald’s dollar menu: Dividends, buybacks’, Crain’s Chicago Business, 37, 14, p. 0004, Regional Business News, EBSCOhost, viewed 16 April 2014 Gargano, S 2014, Menu manoeuvres: Operators introduce healthier food options to boost revenue, Industry report, IBISWorld, viewed 15 April 2014, retrieved from IBISWorld Database Gough, A 2014, ‘Bite on Maccas,’ Courier-Mail, 6 April IBISWorld 2014, Fast Food Services, Industry report, IBISWorld, viewed 15 April 2014, retrieved from IBISWorld Database IBISWorld 2014, McDonald’s Australia Holdings, company report, viewed 16 April 2014, retrieved from IBISWorld Database ‘McDonald’s Australia Holdings Limited’, n.d., n.d., Company Information, EBSOhost, viewed 16 April 2014.
Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman, Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he visited his client McDonald’s. By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation.
McDonald’s mission has always been to give the best food for the lowest price – a value for money statement. It provides affordable menus in thousands of outlets across the world. In the past decade it saw a bigger threat from competitors such as Burger King, local fast-food chains and other segments of the food service as well. The change in competitive landscape led McDonald’s to put efforts towards menu diversification and restaurant renovation in order to improve the in-store experience. Their new positioning focused on great food at an enjoyable (I’m lovin’ it!)
Link between Strategic Management and Leadership Ray Kroc may be a salesperson who met the McDonalds brother through his employment, in keeping with (Mcdonalds, n.d.) Ray Kroc entered into business with the McDonalds brothers in 1955 by 1965, through his vision and leadership McDonalds has adult speedily and become a home name by Nineteen Sixties. McDonalds went public in 1965 with 700 restaurants, across the US. He restructured it and remodelled McDonalds into the globe largest alimentation retail merchant company within the world; he was solely ready to wins} this through good leadership and powerful management. Strategic
At the time, McDonald’s had a nine-item menu but was known for its 15-cent hamburger. Of course, it became well known due to the use of ads displayed on billboards. In 1955, a significant change was made. Ray Kroc, a multi-mixer salesman, was interested in the McDonald brothers’ business. That year, he founded the McDonald’s system incorporation and later, bought the exclusive rights to the McDonald’s name.
McDonalds provides extensive nutritional information and comprehensive ingredient listings and nutrition calculator (mcdonalds.com, 2016). However, McDonalds are always perceived as unhealthy restaurants and portray a bad image to the public. In relation to that, in order to change public perception towards fast foods, nutrition label acts as a safety guide in choosing healthy foods (“Staying ahead in a competitive environment”, 2016). Nowadays, people know a lot about the balanced food and healthy lifestyle, it is still very difficult to change people’s behavior of taking junk foods in McDonalds and to associate McDonalds brand image with healthy food. McDonalds also modified its menu to healthier alternatives, they stayed all junk food, but added: yoghurt, salads, sugar-free fruit drinks and more chicken products, fruits, pie, cookie, omelet, burrito, oatmeal, many varieties of drinks: Mountain Berry Blast, Dr. Pepper, and Smoothie (mcdonalds.com, 2016).
“Mention the brand that you are choosing for task three in the title of the task” (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audien... ... middle of paper ... ...se the size of the cup could undergo minute alteration. Price is a major factor when the current inflation around the world is taking its toll hence discouraging a few prospective consumers. Reference: http://seekingalpha.com/article/59134-mcdonald-s-global-exposure-perfect-for-an-economic-slowdown http://www.albawaba.com/en/countries/UAE/216875 http://blog.futurelab.net/2007/11/starbucks_vs_mcdonalds_coffee.html Principles of Marketing by Philip Kotler, Gary Armstrong mcdonaldsAbout%20McDonald's.mht!http://www.mcdonalds.com/corp/about.html mcdonaldsFinal Paper- Globalization of McDonalds - SeniorSeminar.mht University of Wales Net Library http://pr.ducttapemarketing.com/2006/03/starbucks_vs_mc.html http://www.time.com/time/business/article/0,8599,1702277,00.html http://stockmarketbeat.com/blog1/2006/05/05/starbucks-and-mcdonalds/