The company and its restaurants appeal to a broad spectrum of consumers offering fast food at affordable prices. Burger King offers a limited assortment of food products such as flame-grilled hamburgers, chicken and other specialty sandwiches, French fries, soft drinks, and other food items. To sustain future growth, Burger King needs a stronger effort in expanding internationally. Currently, the company is highly concentrated in the U.S and Canada that exposes them to many risk factors. It will be important for the future growth and profitability that Burger King successfully implement... ... middle of paper ... ...these refranchised are willing and able to meet such initiatives.
Although, they are a far second, the changes in Burger King have worked. The company has posted a 28% increase in operating profits, to $77 million, for the year ended September 30, 1994. Helping performance was the sale of 211 company-owned stores during the year to franchisees, which garnered $64 million. The continued performance improvement has impressed lenders, who have committed to issuing more than $500 million in loans and credit deals to franchisees for capital investment (Nation's Restaurant News). All this has made Burger King executives happy, but Burger King did experience another set back as James B. Adamson resigned in 1995.
Taco Bell has literally become a household product throughout much America. The marketing campaign Taco Bell initiate states that half of the American population sees a Taco Bell commercial at least once a week. Their most recent marketing slogan is a talking Chihuahua that speaks Spanish. One of his more well known punch lines is “Yo quiero Taco Bell!” Taco Bell restaurants serve Mexican fast food. They are the largest Mexican fast food restaurant chain in America.
Largest fast food market share McDonald’s serves more than 70 million people around the world in more than 120 countries. “You will see McDonald’s, everywhere you go”. You can see McDonald’s in airports, malls, cities, highways and parks. b. Strong Global Brand McDonald’s is currently the 6th most important brand in the world.
After doing the analysis on research they found that the most popular, acceptable and profitable item in the menu is Hamburger. That’s why the McDonald’s company is more focusing on Hamburger items and eliminate the other foods items. Along with this, McDonald’s Bar B Que is renamed as a McDonald’s only. By this way, the McDonald’s become the one of the largest food court business in the world and its has a very popular rich history of past. McDonald’s is only the restaurant in the world who starts its business in franchising according to the cultural of area and have a restaurant all over the world.
The menu at McDonald's typically consists of hamburgers, chicken sandwiches, salads, drinks, shakes, and a recent influx of healthier alternatives. McDonald's also is widely known for their breakfast menu, which consists of sandwiches, pancakes, French toast, hash browns, and breakfast drinks. Since McDonald's appeals to such a wide audience, it must constantly re-evaluate its menu depending on feedback and market research. McDonald's expends considerable resources to update its menu and introduce new products in order to be more in tune with its target audience (The Times 100). McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly.
References……………………………………………………………………………………………………….. Question 1 How Burger King will deliver value for their customers. Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made.
McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. The company also operates other restaurant brands, such as Piles Café and Boston Market, and has a minority stake in Pret a Manger. In addition, McDonald's opens a new restaurant every three hours. Also, McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally.
It was ranked eight in regards to the US Sale which later jumped into ranked third in 2010. The consumer report of 2011 ranked Chipotle as the best Mexican fast food chain in restaurant. Chipotle serves around 750,000 customers per day in todays date. Chipotle is completely a company owned business. There are more than 1430 chipotle restaurants throughout the united states and Canada.
Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman, Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he visited his client McDonald’s. By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation.