Marketing Analysis : Food Truck Vending Essay

Marketing Analysis : Food Truck Vending Essay

Length: 1048 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

FOOD TRUCK VENDING BUSINESS Introduction A food truck vending business is one of the most attractive and critical to many people in various parts of the world. The business will be focused on selling frozen and packaged foods with other trucks having kitchens within. The business will be involved in the sale of foods such as French fries, regional fat foods, hamburgers as well as sandwiches to various places. The business will try as much as it can to provide foods with greatest varieties to influence increased businesses in various market points (Bhimji, 2010). Food truck is a critical aspect that will ensure people in town have access to quality prepared and efficient foods that meets the needs of various people across the globe. The organization further will provide food trucks, portable food carts as well as food carts that will serve the largest populations in town (Weber, 2012). MARKETING ENVIRONMENT ANALYSIS Regulatory The market for various products and services is always changing, and it might affect the operations and productivity of the business. Business regulation is necessary to any company that has expressed interest in investing various enterprises. The food industry is one of the critical businesses that require critical regulation to meet certain standards and regulations in the market (Esparza, Walker & Rossman, 2013). The government and health departments are increased putting up regulations and laws that govern the sale and use of various foods since it was very sensitive to humans. In addition, the fast food industry is incurring critical challenges like increased number of people suffering from obesity thus requiring more restrictions for entry as well as regulations to meet certain standards. The govern...


... middle of paper ...


...will focus on producing foods that are focused on meeting the needs of the target for increased businesses. The organization has made an environment that is suitable for various students to hang out with friends. Psychographic segmentation ensures there are convenience and lifestyle for various ethnic foods for different people in the market (Bhimji, 2010). The organization will also focus on ensuring an organization providing relaxed and entertained environment for various products in the market. Behavioral segmentation in the fast food market suggests that the organization focus on people’s favorite foods in the market to enhance increased productivity. The organization will always focus on offering various foods and drinks focused on enhancing increased productivity and profitability in the market (Weber, 2012). Conclusion The food truck vendor is one of the most

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Environment Analysis Essay

- Regulatory Regulations around food trucks can very wildly depending on locations. They must meet many similar codes and regulations that restaurants do because of food safely laws(“How to Start a Retail Food Business”) . They must also be knowledgeable able of all of the local sanitation regulations. A lack of regulations though is linked with a growth in the industry (Odendahl 2012). Vending laws also play a big part, when and where can your truck operate. Your location influence this a lot. Liz Leslie (2013) used Indianapolis as an example on how regulations influence the food truck business; “Two years ago, a city ordinance threatened the burgeoning food truck scene by prohibiting vend...   [tags: regulation, control, food truck industries]

Better Essays
1332 words (3.8 pages)

Organic Food Vending Machines in Canada Essay

- Ten years ago, only specialty food stores carried organic foods in great quantity, making them almost as rare as novelty items. Today Canadians are moving towards a healthier lifestyle by consuming organic foods to such an extent, that the organic industry is now enticing for businesses that wish to profit from a niche market. Thus we, Nirav Patel, Jason Quan, Srinidhi Sridharan, and Rahul Srinivasan have developed a new line of specialty vending machines, with the objective of distributing organic foods to consumers by creating an “accessibility” factor that is rarely associated with the industry....   [tags: Organic Food, Vending Machines, Canada,]

Free Essays
474 words (1.4 pages)

International Foods Of The Food Truck Essay

- Food truck business in other words To Go Restaurant that is equipped with the necessary instruments to cook and conveniently serve food. As to go with the trend of food truck in Canada we have decided to introduce this trend in London, Ontario. Our speciality of the food truck is presenting International foods that are hard to find in London. Mission statement: To provide diversity in food that matched our customer’s desired taste by being outstanding in everything we do SWOT Analysis One of our strength in this business is innovative service, which will benefit us in attracting teenagers because of their willingness to experiment new things....   [tags: Marketing, Target market, Food, Target]

Better Essays
1687 words (4.8 pages)

Essay on Ford : The Man 's Truck

- The Man’s Truck In the last thirty-eight years, Ford has known how to target the audience they have for the F- series of trucks. After the new advertisement that Ford produced it can be implied that they replicated their success again. With the first commercial being aired on television and online during the 2014 college football playoffs, Ford had a marketing strategy. It is apparent in almost all of the advertisements, including this one that Ford produced is to showcase the newest and the best of the best F-Series of trucks and that they aim to get all the hard working American man....   [tags: Pickup truck, Ford F-Series, Dearborn, Michigan]

Better Essays
1003 words (2.9 pages)

Marketing Analysis : Digital Marketing Essay

- Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels....   [tags: Marketing, Advertising, Marketing research]

Better Essays
985 words (2.8 pages)

The Role of Situation Analysis in Marketing Plan Essay

- The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D....   [tags: Business Marketin Analysis]

Free Essays
1566 words (4.5 pages)

Essay on Analysis of a Marketing News Story

- Generally marketing is defined by ‘Marketing is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.’ This is a definition everyone can easily found on Wikipedia, but is it sufficient. According to Kotler ‘Marketing is more than any other business function, deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice.’ This essay will provide an analysis of the marketing news story which appeared in 2008, about Che...   [tags: Article Analysis Business Marketing]

Free Essays
1137 words (3.2 pages)

Marketing Analysis Essay

- The four P’s, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product or service offered to the consumer. Products and services vary greatly in the hospital environment....   [tags: Marketing]

Better Essays
1253 words (3.6 pages)

Essay on Kudler Foods Marketing Analysis

- Kudler Foods Marketing Analysis Kudler Foods is a small independent grocer with three stores in northern San Diego County. Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The marketing campaign must be carefully designed and implemented to provide the expected increase in profits....   [tags: Business Analysis Marketing Management]

Free Essays
1824 words (5.2 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)