Floral Shop Case Study: Pushing Up Daisy's

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Introduction: Pushing up Daisy’s is a family owned Floral Shop that takes pride in its signature funeral and wedding arrangements. In business since 1983, our culture remains the same, a small family like atmosphere where each employee is able to own partnership in the business. Each employee whether it be management or working staff obtain the core values through hard work and knowledgeable friendly service. Innovative floral design and attentive customer service is among our priorities.
SMART Objectives:
Specific: It is our goal to improve upon our relationship management specifically customer service. Several complaints have been recently made regarding the knowledge and responsiveness of the working staff. Through the use of classes’ consultation and supervision each employee will obtain the ability to cheerfully assist customers in the utmost efficient manner. Classes will demonstrate the skills needed when interacting with customers in times or discord.
Measurable: Currently a log book is on file to record each customer complaint, concern and appraisal. This log book will continue to assist management in understanding the nature of each customer complaint and the manner in which it is …show more content…

Classes can teach employees how to make personal connections with customers, therefore gaining the trust of each individual. HR Management will provide, communication, coaching, feedback, comfortable environment and recognition of achievements (Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. 2014. Pg. 41). When assisting customers with funeral arrangements it may become uncomfortable for the employee offering assistance. Treating the customer as family and showing genuine care for their loss, allows easing of the customer experience. Continuous observation of internal labor will allow HRM to determine possible future

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