With the help of research it has been found that many people flock to social media networks to talk about football games. Because of this advertisers are now looking to advertise on popular social network sites and apps. The competition for ad dollars between among digital players is heating up, and popular social networks such as Facebook, Twitter, and Snapchat are a big factor. Twitter now offers several live event tools to advertisers. They allow brands to sponsor clips related to the N.F.L. Snapchat, is also seeking a partnership with the N.F.L. to add a weekly snapchat story of football related videos and highlights. According to research, ...
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...uses relating to football, or liking posts that relate to football, which allows advertisers to clearly see their target markets. But not only do these companies have target markets but social networks do too. This article showed how social platforms such as Twitter and Facebook saw how marketing to sports fans online was a way to attract a bigger portion of advertisers’ digital spending and they targeted big brands by allowing them advertise on their social networks. Many marketing topics were brought up in this article, but to sum it up it all is based on the focus of the customer and it can be seen that advertisers follow in the steps of the consumer, so because consumers have become so advanced with technology advertisers have now found that marketing online is important and they have joined with the most popular social networks and websites to attract costumers.
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