Nike Swot Analysis Essay

640 Words2 Pages
bulb-icon

Recommended: Nike position in the market

UA’s perceived strengths are in their expansion into new product lines and their use of new technology to improve their products. They also target specific markets. However, according to industry analysts, a weakness could be that they are very dependent on US sales and also depend heavily on a limited number of distributors such as Dick’s Sporting Goods and Sports Authority. Another possible weakness is that the company may be spreading their resources by going after powerful competitors like Nike, which is known to have greater resources to compete in the area of footwear where Nike dominants. As an example the company was unable to woe away Kevin Durant from Nike which could be interpreted by customers that UA is not yet in Nike’s league. …show more content…

The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: place, promotion, product and price. UA’s four P’s match their target market perfectly. UA uses an ease of reach approach in placing its products. You can purchase items in stores or online, prices being somewhat cheaper than the competition but surely providing a deal for its consumers for the quality and performance given for their dollar. UA has also expanded into brand stores which provide another offering to consumers. The company uses a targeted market approach to save expenses related to extensive research. Its well defined target markets include the Hispanic market which has exceeds all ethnicities for its interest in fitness wear. Its international expansion is helping place its products within easy reach of buyers throughout the world. From a promotional standpoint, the big break in 1999, when Warner Brothers contracted UA to outfit its actors for two of its upcoming football movies, Oliver Stone’s “Any Given Sunday” and “The Replacements” paved the way to other promotions in places like sports magazines, television commercials, internet and their sponsored athletes, events and teams. Social media is used quite effectively such as Pinterest and has reaped great rewards. The company has won awards for example the 2014 Ad Age Marketing Award for its strong marketing campaign to promote its women lines. UA’s “I

Show More
Related

  • Swot Analysis Of Lululemon Athletica

    1002 Words  | 3 Pages

    day. lululemon athletica uses fabrics for their apparel that are most suitable for athletic pursuits. The main fabric that they use is called “luon”, which is a mixture of spandex and nylon. The sizes that lululemon athletica offers range from US sizes 2-12 in their tops, bottoms, sports bras, and outerwear. Since lululemon athletica caters to men and women, their product mixes for each gender vary a bit.

    Read More

  • Qdoba Swot Analysis Essay

    504 Words  | 2 Pages

    High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation

    Read More

  • Yeti Cooler Case Study

    851 Words  | 2 Pages

    Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,

    Read More

  • The Weaknesses Of Boltbus's Strengths

    235 Words  | 1 Pages

    Their weaknesses would be that their current major business is along the East Coast. Though they have made considerable efforts to expand to various parts of the country, their main weakness is their limited availability in

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,

    Read More

  • Ncaa Swot Analysis Essay

    2285 Words  | 5 Pages

    The National Collegiate Athletic Association is an organization that some universities are a part of, but not recommended to join. It is a non-profit association that regulates athletics of institutions, conferences, organizations, and individuals. It organizes the athletic programs of colleges and universities in the United States. It is designed to help prolong the lifelong success of college athletes. There are 1,121 college and universities, 99 conferences, and 39 affiliated organizations. There are over 460,000 athletes that make up the 19,000 teams that participated in over 54,000 competitions each year. My SWOT analysis will identify the strengths, weaknesses, opportunities and threats facing the association, when it comes to its daily business, finances, and rules and regulations of this organization.

    Read More

  • Symbolism In Sports Essay

    1380 Words  | 3 Pages

    When communication is spread between tens of millions of people it is known as mass media. Mass media has become fundamental to modern society. It has many different purposes, such as providing information, entertaining, and persuading and has had an extraordinary impact on professional sports worldwide. From commercials to sports commentating, mass media plays a substantial role in how audiences consume sports. The relationship between the media and professional sports organizations has been monetarily beneficial, but has subsequently had negative effects on the viewers. Often times certain demographics of athletes are promoted while others are criticized. Although economically successful, the media’s influence in sports has reinforced negative

    Read More

  • Strategic Strategy Of Under Armour's Business Strategy

    808 Words  | 2 Pages

    Under Armour embarked upon a robust advertising campaign geared toward female athletes. The 'What's Beautiful' campaign has been backed by individual Under Armour stores that have been redesigned specifically with women in mind.

    Read More

  • Nike Case Analysis

    1614 Words  | 4 Pages

    Nike’s Asian operations had previously continued to soar generating US$300 million in 1994 in revenues to a whopping US$1.2 billion in 1997. However based on the Asian economic crisis, this had adversely affected revenues, while regional layoffs were inevitable. Nike also performed well in the European market generating about US$2 billion in sales and a good growth momentum was expected, however, some parts of Europe were only slowly recovering from an economic downturn. In the Americas (Canada and the U.S.A.), Nike experienced a growth rate for several quarters. The U.S. alone generated approximately US$5 billion in sales. The Latin American market at this point was exposed to economic volatility; however Nike still saw them as a market with “great potential for the future”.

    Read More

  • Nike Case Study

    1597 Words  | 4 Pages

    In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation.

    Read More

  • Case Study Of Nike Sports Shoes

    1059 Words  | 3 Pages

    The aim of this project is to highlight the product by considering the objectives of marketing and communication. Sports shoes are the most common shoes used as regular basis. These kinds of shoes are meant for running, exercise, walking .Sports shoes are commonly known as: running shoes and athletic shoes. Due to a great competition in the market of Sports shoes, Marketers are providing modified sports shoes as per requirements of customers.

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Nike Marketing Goals Essay

    893 Words  | 2 Pages

    The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change

    Read More

  • Case Study Of Recommendation For Under Armour

    703 Words  | 2 Pages

    Under Armour has always set aggressive targets for themselves and they should not change that now. The leadership team believes that “a 3% share of the (athletic footwear) market would nearly double UA’s total revenue” (Wheelen, Hunger, Hoffman, & Bamford, 2015, 2012, 2010), and this should be another one of the metrics that Under Armour monitors and grows.

    Read More

  • Applying the 4P´s of Marketing Mix to GoPro

    869 Words  | 2 Pages

    When creating a marketing mix for a product, the company needs to look at the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When considering the 4 P’s of the GoPro, it is clear that the company’s success has been due in large to such great marketing.” (Suki Chan, 2013)[1].

    Read More

More about Nike Swot Analysis Essay

Open Document