Advertising: A Strong Force Or A Strong Force

In this essay i will go cover some of the theories that try to explain how advertising works, and i will try decide whether advertising is a strong force or a weak force.

Advertising works. If a product is not advertised consumers will be completely unaware of its existence, and products with more and ‘better’ advertising are more likely to sell better than their competitors. Is this because advertising persuades them into buying products or does advertising simply help consumers validate their purchases making them more likely to buy again?

Advertising can inform and influence consumers, it can also support and confirm their purchases and attitudes. To influence a consumer into purchasing a product suggests advertising is a strong force compelling

It focuses on attracting the attention of people and then trying to persuade them into taking action and purchasing the product. It works in a very linear way, step by step. Because of its simplicity, it is easy to see which ads AIDA can be applied to. For example a print ad that would comply with the AIDA model would have an attention grabbing image or headline, something that stands out and catches the eye. It would then have some copy or non verbal communication with information in order to create some interest. Followed by a suggestion of how the consumer could benefit, or a direct appeal to the consumer perhaps through the use of personal pronouns, or even associating the brand with a cool reputation to create desire. Then finally a website, place, date, or name for the consumer to use in order to take action.
The AIDA model relies on advertising satisfaction for a human need, you could say this is how advertising works. Ads appeal to consumers to show them how their product can satisfy the consumers needs. Without the desire stage of AIDA the consumer can’t move onto the action stage and purchase the product. Ads create desire by appealing to a consumers personal needs and