Advertising's Fifteen Basic Appeals Summary

With today's advanced pop culture of innovation and social media, along with the standards we individually set for ourselves, would you say that the idealization of advertising has played a key role in the advancement of our culture? As we look into Jib Fowles article of “Advertising's Fifteen Basic Appeals” we can begin to recognize what is being portrayed in advertisements today. In advertising, whether it be a commercial, magazine Ad or billboard there is always a key message being depicted and with that an appeal. Advertising today shows us how vulnerable we are to buy there products, follow there styles along with act and look like the people whom advertisers are depicting in there ads; for this is the way it seems our pop culture flourishes

In conclusion, the industry of advertising; has become so outspoken and advanced that without it our society's economic growth wouldn't be a portion of what it is today.After taking into effect the outcomes of advertising, and the idealizations that come with it, society as a whole would not be what is is today without the influence of advertizing. Having considering that; one article that exfoliates that idea and its purpose is Jib Fowles analysis of “Advertising's Fifteen Basic Appeals”, where he, the author goes into detail explaining the specific appeals that relate to the advertising corporation. As fowles infers in his

The need for attention appeals to someone having the desire to be looked at. The need for autonomy appeals to people exfoliating the idea of being your own person, your own image. One out of many popular appeals is the need to escape which appeals to consumers to think that from buying there product they will be living in somewhat of a paradise. Jib Fowles analysis of the fifteen appeals has really opened my eyes to the broad spectrum of influenced culture we live in everyday. When thinking of all the ways advertisers try to persuade us to buy there product I can conclude that through the idea of analyzing the fifteen basic appeals we as consumers will always know the real message being portrayed. Advertisements have always kept us up with societal standard and the trends and styles that are constantly being improved with it, but what about a commercial that in a way brings opposites together? The commercial I chose in this assignment was a 2016 summer Coca- Cola commercial on where the main message being depicted was that through coca cola anything can happen and that in life if you want something, you must be determined and undeniably inquizitive and eager. The commercial starts of with this kid who in a way would be categorized as nerdy, unathletic but in the gist of things good spirited who works at the coke station,