Essay on Factors Affecting Yahoo's Performance

Essay on Factors Affecting Yahoo's Performance

Length: 771 words (2.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Yahoo was incorporated in 1995; its business activity was mainly based on online advertising, promotions, direct marketing, sponsorships and merchandising (Terry, 2006). However, overtime, Yahoo has fallen behind its competitors who generate more revenue than itself due to changes that occurred within its organizational structure. For instance, the complexity in its organizational structure and poor decision making processes. Due to such factors Google who is Yahoo’s foremost competitor, raises twice as much revenue due to better decision making and flexible organizational structures.
External Factors Affecting Yahoo’s Performance
External factors are those factors that cannot be controlled by an organization. In the late 2000, Yahoo’s performance started declining and it was opined that the company had fallen because it couldn’t adapt to dynamic changes that were prevalent in the business environment. Rivalries between the organization and its competitors also made its revenues to drop sharply.
Economy is one of the external factors that affected yahoo’s performances. This was brought about by market fluctuations based on the value of the currency, recession and inflation (Robert, 2006). The, economy of a country is paramount relating to commercial activities that need to take place. This determines the levels of demand and supply which greatly affect the purchasing power of customers. Therefore the same way economy affects all businesses, Yahoo was greatly affected by this and its revenue dropped. Though it is not easy to control a country’s economy, best way would be to improvise commercial activities when altercations occur to avoid losses and bankruptcy.
Trend is another external factor that affected commerci...

... middle of paper ...

...aintaining customers is a heavy duty that cuts across all integrated functions related to advertising and customer satisfaction. A business should be willing to face the harsh environment of the global economy, competition, technological trends and rivalry in order to survive the tactics and dynamics of the current business environment. Structures to satisfy and retain customers are also essential as it dictates the level of revenue of the company and the capacity of it to own and retain customers nationally and internationally.
Yahoo has to realize the need to come back to the market and face its ‘giants’ through implementation of things like restructuring the organization. This has to be counted as important because for any organization to kick start its activities the right personnel with the right skills and abilities are a must for the survival of the company.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay External Factors Affecting Yahoo's Performance from 2004 to 2007

- Environmental scanning is critical in building organizational strategy . In this report, three external factors , that were affecting Yahoo performance during the period January 2004 to December 2007, will be domenistored. Historical Overview During the period 2004 to 2007, Yahoo was considered a global Internet business provider and its site was one of most daily visited site. Yahoo site was acting as gateway for multifarious services for users. As per annual report for 2006, Yahoo was offering services including search , Email , recruiting ,dating ,auction , travel research and booking , shopping, local , web hosting , community , communication and information....   [tags: competition, special interest, technology]

Better Essays
829 words (2.4 pages)

Essay about A Kraft(y) Porter Five Analysis

- Introduction Conducting an analysis of an organization using a specific model is a panacea for successful decision making or analyzing a company’s profitability of future growth. A popular tool utilized used to conduct such an analysis is Michael Porter’s five forces. There are two distinct yet related models for studying markets. One method of analysis is the "Structure-Conduct-Performance" paradigm and the other is Porter's five forces. Porter's five forces and the "Structure-Conduct-Performance" paradigm overlap in many ways....   [tags: Structure, Conduct, Performance]

Better Essays
1198 words (3.4 pages)

Factors that influence the Academic Performance Essay

- Education is the most important treasure that a certain student could eternally receive. According to Steve (2014) ; “ Education prepares us for an unknown, uncertain future, and conformity, convention, and a lack of creative thinking and action will not serve us to face the future.” Most parents send their children to good schools not only to learn but also to be able to build up their talents and skills. Some talents are already what we call “inborn” but some are not. When a student developed their talents they would be able to prove everyone their worth....   [tags: higher education, performance]

Better Essays
1028 words (2.9 pages)

Internal Factors Affecting Apple’s Performance Essay

- Introduction Apple is an international corporation that is involved in design, development and distribution of consumer electronics, personal computers and computer software. It is mostly recognized for hardware such as iPhone smartphone, iPod media player, and Mac computers, and softwares such as OS X, the Safari web browser and iOS operating systems among other softwares. Apple was founded in April 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs with a sole purpose of developing and selling of computers....   [tags: management, policy, strategy]

Better Essays
815 words (2.3 pages)

Factors Affecting Employee Performance On The Basis Of Their Full Abilities

- Ghillyer (2011, p. 228) stated the importance of motivation is a factor that influences employee performance on the basis of their usage of their full abilities. Management professor Robert N. In this visualization, managers tend to put employee satisfaction as the basis of organizing strategies to improve employee motivation and compensation. This normally results to higher performance and less problems. Hence, following this issue as a base, more motivational theories have been introduced. Firstly, a type of content theory that had been developed by Abraham Maslow is called the Hierarchy of Needs theory....   [tags: Maslow's hierarchy of needs, Motivation]

Better Essays
1595 words (4.6 pages)

Human Factors Affecting The Workplace Essay

- Abstract This paper studies the details behind errors and accidents taking place in aviation maintenance. It states the human factors and how most of the misfortunes in the aviation industry happen because of them. The Federal Aviation Administration created a chapter on the 8083-30 General Book regarding this topic. The chapter discusses the twelve components of the “Dirty Dozen”. Any one of the dozen can result to an injury, or death, of a person on or off the flight. Considering the human factors in maintenance is absolutely necessary to improve safety and reliability and prevent injury and death....   [tags: Air safety, Aircraft]

Better Essays
2472 words (7.1 pages)

Yahoo! Questions and Answers Essay

- Question Number 1 When Terry Semel became Chairman and CEO of Yahoo. he faced the daunting task of guiding Yahoo. through yet another restructuring process. Was Semel correct in his assumption that another restructuring was necessary or would Yahoo. have been fine without the restructuring. Yahoo. began as a small web site in the mid ‘90s geared toward tracking favorite sites visited by users and quickly grew into a widely used and highly popular Web browsing tool and media sensation. With Yahoo!’s initial “business plan modeled on [that of a] traditional broadcast media” company it was inevitable that at some point in the future Yahoo!’s structure would need to be adjusted to better suit th...   [tags: Yahoo! Case Study]

Better Essays
1712 words (4.9 pages)

Yahoo Business Analysis Essay

- COMPANY BACKGROUND Yahoo. Began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information and purchase things. The two founders of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet. Before long they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations....   [tags: Yahoo Business Analysis]

Free Essays
1418 words (4.1 pages)

Lacking Growth at Yahoo! Inc. Essay example

- The goal of a corporation is long-term success and growth. In order to meet this goal companies must be evaluating the market and environment constantly and be prepared for changes that will happen. Even a previously widely successful company can fail if the company does not manage change and have a strategic plan in place. By using environmental scanning a company can monitor trends that may affect performance and use this information to maintain and drive success. The purpose of this paper is to evaluate how Yahoo, Inc....   [tags: Business Analysis ]

Better Essays
1089 words (3.1 pages)

Reorganizing Yahoo Essay

- Almost twenty years ago in 1994, talk show hosts of the Today show were filmed stumbling over their words attempting to define a new technology called “the internet” (Pegoraro, 2011). At the same time, Jerry Yang and David Filo, two Stanford University graduates who had embraced this new technology, were working to develop a framework to organize the plethora of websites they had discovered on the internet (“The history,” 2005). This exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most highly visited sites on the internet (Indu & Gupta, 2007)....   [tags: Business]

Better Essays
1044 words (3 pages)