Swot Analysis Of Yahoo

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Recommended: Vision and mission statement

Corporate Mission Yahoo! Inc.’s corporate mission revolves around the idea of providing the essential global internet services for both business and individual consumers alike. In effect, and as Yahoo! (2012) states, the company is focused relentless on not only making daily habits around the world inspiring, but also entertaining. In this regard, Yahoo is committed to ensure that its customers only use the best products so as to enhance their digital experience. The primary goal and objective of the company in articulating its mission is to offer quality, must-have marketing solutions for online advertising businesses; and to attract publishers and content developers by offering an attractive open platform that promotes innovation. The company’s organizational culture springs from its mission statement, and revolve around several key core values as follows; excellence, teamwork, innovation, community, customer satisfaction, people and its shareholders. Yahoo aspires to always and constantly reflect flawless execution in terms of product quality and development. According to Yahoo (2012), product excellence is central to the company’s future and therefore, it is concerned in building an organization that promotes a culture of innovation and reinvention. Fundamental to the realization of excellence, as Yahoo (2012) recognizes, is talent, believing that companies that have the best talent always emerge as winners. The company promotes the realization of talent growth by encouraging teamwork and developing a workplace environment that is welcoming and encourages innovation. Additionally, the company also realizes the importance of people as part of its success story, stating that people are its biggest assets (Yahoo’s Code of Ethi... ... middle of paper ... ...y. Yahoo! Inc. Accessed on 5th July, 2014 from http://www.leacock.com/patterns/leacock_malone_wheeler.pdf Pepitone, J. (2012). Marissa Mayer’s Yahoo turnaround starts to take shape. CNN Money. Accessed on 5th July, 2014 from http://money.cnn.com/2012/09/26/technology/yahoo-strategy/ Spencer, K. (2012). Yahoo Breakout: A SWOT Analysis. The Motley Fool. Accessed on 5th July, 2014 from http://beta.fool.com/fatalx/2012/11/27/yahoo-breaks-out-swot-analysis/17369/ Stone, B. (2013). Yahoo’s Marissa Mayer finds Some Bright Light. Bloomberg BusinessWeek. Accessed o 5th July, 2014 from http://www.businessweek.com/articles/2013-01-28/yahoos-marissa-mayer-finds-some-bright-light Yahoo! (2012) 2012 Annual Report. Yahoo! Inc. Accessed on 5th July, 2014 from http://files.shareholder.com/downloads/YHOO/0x0x658772/c0e2f67f-a5c2-4e1a-aa80-84700ac2b72f/YHOO_2012_Annual_Report_1_.pdf

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