Case about Yahoo
1. Success as a Web Search Engine
a. Why was Yahoo! such an early success on the Web?
Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer’s tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoo’s founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success.
b. Why was Yahoo! more successful as a search engine than other, more technically superior search engines?
Yahoo!’s search engine was designed to be both reliable and streamlined. The design was simple so it would pop up quickly. Its focus was on quality, not quantity. Yang’s comment that “if you have 13 Madonna sights, you probably don’t need a 14th” rings true. Surfers choosing Yahoo! not only were provided reliable information, but they were not bombarded with 1000 sights to review. Additionally, Yahoo! provided a product that was appealing and fun to use.
c. Why is the fact that “Yahoo! spends money on people, not computers,’ one of the keys to their success?
Yahoo!’s founders business plan was to manually categorize existing web sights and provide a succinct list of quality sights to choose from. This human-created directory was all that distinguished Yahoo! from its competitors as Net euphoria swept the stock market in early 1996. Other search engines were throwing any sight that met the search requirements at the user. Yahoo!’s concept saved the browser the time they would otherwise spend filtering out the garbage to find these quality sights.
2. Building a Web Sight and the Brand
a. Do you agree with Jerry Yang’s two fundamental strategies for the success of Yahoo! as a Web site and business brand? Why or why not?
Yang firmly believed that success could be achieved by: a) giving users abundant reasons to visit your service, and b) promote the hell out of the brand. Both strategies were key in Yahoo’s success. Yang’s vision of a one-stop-shopping site, giving users multiple reasons to use his servic...
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...with regard to the global community. In places such as India, AOL cannot be accessed without making an international call. Yahoo! also caters to foreign nationals with a variety of Yahoo! home sites from China, France, India, and many more. Given the global nature of today’s economy, Yahoo! has done its part to reach out to new markets.
c. What can Yahoo! do to improve their chances for business success? Explain your recommendation.
Yahoo!’s chances for future success would be greatly aided by diversifying their business plan. Currently, Yahoo!’s chief source of revenue comes in the form of selling advertising. Two areas can be improved here. First, Yahoo! should look to attract more traditional companies and not rely solely on “.com” firms. Secondly, Yahoo! would benefit from another, more stable source of income. One suggestion would be to alter their present format and offer a business suite that provides the simplicity and speed of Yahoo!’s traditional service as well as a professional appearance. Such products as business email, videoconferencing, and other telecommunication tools could be packaged and sold for a flat rate that would provide additional income.
In the late twentieth century, the field of biotechnology and genetic engineering has positioned itself to become one of the great technological revolutions of human history. Yet, things changed when Herber Boyer, a biochemist at the University of California, founded the company Genentech in 1976 to exploit the commercial potential of his research. Since then the field has exploded into a global amalgam of private research firms developing frivolous, profit-hungry products, such as square trees tailor-made for lumber, without any sort of government regulation.
...e graph to contrast Gmail and Yahoo!’s email user was found to be surprisingly difficult and provided unrelated results: a link to “A List of Mergers and Acquisitions” on Wikipedia popped up as the second choice when typing in the key words “google vs yahoo email graph” into the search bar. When one searches for maps, Google presents Google Maps in 1 in 13 search results, while MapQuest and Yahoo! Maps seem nonexistent. Additionally, Youtube (which was acquired by Google in 2006) and Google Video enjoy higher ranks while Bing Video is 6th in line. Google’s market share over the search industry has increased rapidly over the last decade, but that doesn’t mean the results it provides are reliable. Google therefore is characterized by monopolistic traits because its increasing influence and control allows it to manipulate markets to further promote company popularity.
The long term objective of Google was to ensure that everyone would have an access to the most valuable information in the world, at all places and at all times when one was looking for such information. This objective was limited by the restriction of the Chinese government on the anti-Chinese government information censoring. The short term objectives included: to satisfy the needs of users while competing favorably with other companies in the same industry, to increase the accessibility of information to all people in order to make people get informed a...
...vive, profit, and grow. Marketing contributes to all of these categories. A companywide strategy designed to optimize profitability within Titleist comes from their media outlets. This ties in with Big Data. Titleist has jumped into the world of Twitter and is heavily involved with those who play golf. They respond to most questions giving feedback to all that they can. Their Twitter page has over “three hundred thousand followers”, and is steadily growing (By Rick V., Team Titleist Staff on Yesterday. (2016). With this page they are able to keep track of their daily interactions and page visits. Titleist has driven up their overall interaction with the public by “78 percent” (SAUERHAFT, R., & Chwasky, M. (2014). Social media has grown tremendously over the past decade and is a vital component to many company’s successes within their customer relationship.
In order to understand the problems with school censorship, one must know why it is done. One reason is bad language. A prime example of this type of censorship occurred in a California school when words like ëdamn' and ëhell' were blacked out of Ray Bradbury's Fahrenheit 451. Students were stunned by the irony of the situation. A book about censorship was being censored (Wright). Sexual activity is another common reason for censorship, along with assaults on family values and violence. Why is this happening when 90% of students surveyed do not believe that books should be censored because they contain offensive language or sexual situations (Survey)? Negative racial treatment of characters, setting, or theme also fuels censorship (Simmons).
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Moreover it is possible through the usage of a model where in the control is centred at the strategic level and the co-ordination is centred at the managerial level. It is only the operations that are focused on at the operational level. This does benefit the organization obtain several benefits for the business empire and the organization can develop in multiple respects. This investment is required for the purpose of avoiding this negative impact or loss of business which creates high opportunity cost and opportunity loss for the firm. Search Engine optimization investments, in the long run provides strategic benefits to the firm and this can help it grow in leaps and bounds. It helps them build several competencies as well (Barlett, Ghoshal & Birinkshaw, 2004). This is possible through the creation of a risk management system that is capable of helping them diversify risk. The first risk that the buyer needs to minimize is the risk of damage to the products they order in transit. It is crucial that the products are insured and also that the customer is provided with options like cash on delivery which transfers the risk to the seller or the delivery service provider (C Casey,
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Sergey Brin and Larry Page founders of Google, created Google in September 4, 1998, and since its creation the founder of google has made it their priority to make it “the perfect search engine.”(Carr Is google making us Stupid?). The way Google works is that it ranks each search results, by using automated programs called spiders or crawlers, just like most search engines. With a large index of keywords and where those words can be found in turn determines the order Google displays results on its search engine results page, Similar to artificial intelligence. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. Giving you the fastest answer for your search from thousand of websites. With every single search done Google is learning and adapting to becoming a more efficient search engine. Page co founder of Google describes “For us, working on search is a way to work on artificial intelligence.”(Carr Is google making us Stupid?). I agree with Nicholas Carr on how he is being shortsighted as he describes himself in his essay “Maybe I’m just a worrywart. Just as there’s a tendency to glorify technological progress, there’s a counter tendency to expect the worst of every new tool or machine.”(Carr Is google making us Stupid?). The
External competition is the key threat that Yahoo faces presently, and has been an impediment in the past too. As stated before, Yahoo’s services consist of multi-business units that are not only hard to differentiate on the internet space, but are also rivaled by other similar providers. Google provides email service, online advertising and search engine services among many more others, while Facebook, on the other hand, provides social media online advertisement and eats substantially into Yahoo’s user numbers. Spencer (2012) also provides that by Yahoo choosing g to venture into the mobile web business, it has effectively exposed itself to two marketing fronts that must be simultaneously articulated. This will or might prove hard to do, considering the fact that some of its rivals such as Google have set aside billons for such strategies. With Yahoo’s current market and financial position, it is impossible to match the financial power of both Facebook and Google. In terms of expansion into foreign markets, Yahoo faces the issue of cross-cultural complications. It should be noted that some conservative countries such as Chia have crated and adopted their own search engines that reflect their needs and wants and as such, there is bound to be little need for Yahoo in these markets. Therefore, the formulation of strategic partnerships and alliances is the key to successful expansion into foreign international markets, as opposed to direct entry.
It's always dangerous to attempt to summarize a company's whole strategy in a short blog post—Google's strategy is far more diffuse and nuanced than this. But it helps us to try to simplify things to their essence, even at the risk of oversimplifying, because it helps us understand the forces at work in Internet marketing.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
On December 7, 1928 Avram Noam Chomsky was born. He was born in Philadelphia, Pennsylvania. He was the oldest of the family. His parents were both born in Russia but fled to the United States to avoid the army draft in 1913. Chomsky began school at just two years old. He went to Oak Lane Country Day School until he was twelve (Barsky 15). Oak Lane Country Day School was run by Temple University, a very prestigious college. These ten years began to shape his thinking. Oak Lane believed in more focused on creativity rather than grades. The administration focused on competition of the self rather than with others. They believed in challenging the students to push themselves further. Chomsky said, “[This was] very different from what I notice with my own children, who as far back as the second grade knew who was ‘smart’ and who was ‘dumb’, and who was high-tracked and who was low-tracked. This was a big issue.” (Barsky 16). In high school, Chomsky began to realize...
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Hill (2005) suggested that, Google’s, Internet Search product had changed the way people access information, changed the way they thought about information (p. 11). From its registration on September 15th 1997, Levy (2011) indicated that Google continued growing, in users’ priority for information (p. 112). Google search is a free service available to internet users, it is one of the many products owned by Google Inc. Google search was termed, “the avenue for connecting people to information” (Internship, 2013).