Ethos is used to show that an advertisement is credible and worth reading. This can be done by the ads choice of language or remaining fair and unbiased in...
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...s create the feeling of relief. Finally, both ads use different ways to appeal to people’s logical understanding. First, the Pepsi ad uses a website to providing facts on the advertisement that consumers can visit, if they wish. Whereas the coke ad provides information on the ad. I believe that the Coca-Cola ad is the best. This ad uses pathos and logos very well; but, just misses on the ethos part. This is because the ad cites facts on its poster and better appeals to people’s emotions, but contains a little biased information about Coke. In my opinion, the Pepsi ad uses pathos and logos very well also, but misuses ethos. This is because the ad contains biased information telling people why Pepsi is the best product and why they should only buy Pepsi. If I had never had either of these two sodas I would probably chose to drink Coca-Cola based from the advertisement.
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