Ethos, Pathos, And Logos Essay

Ethos, Pathos, And Logos Essay

Length: 1074 words (3.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Ethos, pathos, and logos are ways that an artist can use on their advertisement to effectively persuade and convince readers to buy the sponsor’s product. Ethos is used to convince audiences that an ad is credible and that people can believe what they reading. Pathos means that an artist or advertisement is trying to appeal to the consumer’s emotional state. Logos is trying to convince buyers to purchase the company’s product by using logic or reasoning. First there is the Pepsi ad. On the center of the page the ad says, “Choose to Refresh America,” below this a small paragraph explains what the Pepsi Refresh Project is. The ad’s color scheme is mainly blue; but, some of the letters are red, white, and a darker blue, using these colors could be a possible representation of American, because people associate red, white, and blue with America. Also, the letter “O” is replaced by the Pepsi symbol. Then, at the bottom of the page, a glass of Pepsi is included. Secondly, there is the Coca-Cola ad. On the center of the ad a glass of Coke is also included, and the class is surrounded by red ribbon and a small piece of holly. Below the glass a small paragraph talks about the history of Coke, during the holiday season. Than at the bottom of the page the words “It’s the real thing. Coke.” appear. The color scheme of Coke ad is mainly white. This could be done to represent the holiday season,that is taking place when this ad was created. By analyzing the advertisements use of the ethical, emotion, and logical appeal, a comparison between the Pepsi and Coca-Cola advertisement can be made.
Ethos is used to show that an advertisement is credible and worth reading. This can be done by the ads choice of language or remaining fair and unbiased in...


... middle of paper ...


...s create the feeling of relief. Finally, both ads use different ways to appeal to people’s logical understanding. First, the Pepsi ad uses a website to providing facts on the advertisement that consumers can visit, if they wish. Whereas the coke ad provides information on the ad. I believe that the Coca-Cola ad is the best. This ad uses pathos and logos very well; but, just misses on the ethos part. This is because the ad cites facts on its poster and better appeals to people’s emotions, but contains a little biased information about Coke. In my opinion, the Pepsi ad uses pathos and logos very well also, but misuses ethos. This is because the ad contains biased information telling people why Pepsi is the best product and why they should only buy Pepsi. If I had never had either of these two sodas I would probably chose to drink Coca-Cola based from the advertisement.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Use of Pathos, Ethos and Logos in Advertising Essay

- Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want....   [tags: advertising]

Better Essays
681 words (1.9 pages)

Pathos, Logos, and Ethos in Advertising Essay

- What captures the attention of people when they view an advertisement, commercial or poster. Is it the colors, a captivating phrase or the people pictured. While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility....   [tags: Advertising/Health]

Better Essays
632 words (1.8 pages)

Rhetoric, Pathos, Logos, And Logos Essay

- Many people today enjoy a piece of gum to have refreshing breath and keep our teeth healthy. Extra-Origami commercial ties in the love a father has for his daughter while she is growing up until she is packing for college. Extra develops its idea of it being long lasting gum by comparing it to a father figure who is dependable and always there for you. The company has established its commercial through the rhetoric devices of ethos, pathos and logos. This advertisement attempts to persuade families who value their relationships to buy Extra gum through the story of a father and his daughter....   [tags: Rhetoric, Ethos, Logos, Pathos]

Better Essays
1000 words (2.9 pages)

Essay Rhetoric, Pathos, Logos, And Logos

- Rhetoric is when a writer or speaker uses different techniques in order to persuade or impress an audience. The main area of rhetoric that most writers focus on is rhetorical situation. Rhetorical situation includes three concepts: ethos, pathos, and logos, these concepts are shown throughout the duration of the “Love Your Hair Longer with Pantene” commercial. The “Love Your Hair Longer with Pantene” commercial includes Selena Gomez and two other women dancing to her song “Hands to Myself” while showing off their hair by flipping it around....   [tags: Rhetoric, Logos, Ethos, Pathos]

Better Essays
831 words (2.4 pages)

Ethos, Pathos, And Logos Essay

- The business world is very competitive today more that it has ever been. There are very many business organizations that deal with similar products and thus survival is an everyday hustle. Every business organizations would like to get the maximum possible market share in order to maximize its profits. Very many organizations have been sent out of business simply because they are not competent enough. It is known as a fact that advertisement is one of the most crucial determinants of business success....   [tags: Advertising, Rhetoric, Marketing]

Better Essays
875 words (2.5 pages)

Ethos, Pathos, And Logos Essay

- Ethos, pathos, and logos are persuasive techniques used in writing to create a strong paper. Ethos is the aspect that focuses on the writer’s credibility. Lack of credible sources, tone and thoughtfulness create a negative perspective shown on the author by the reader, therefore, constructing a poor foundation. The audience must believe the writer is well-educated and or passionate about the topic being discussed. Pathos is related to the audience. For a piece of writing to be truly influential, it must cater to the reader....   [tags: Race, Black people, Rhetoric]

Better Essays
1481 words (4.2 pages)

Essay about Ethos, Pathos, And Logos

- Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement....   [tags: Coca-Cola, Pepsi, Cola, Rhetoric]

Better Essays
769 words (2.2 pages)

Ethos, Pathos, And Logos Essay

- Ethos, pathos, and logos are ways that an artist can use on their advertisement to effectively persuade and convince readers to buy the sponsor’s product. Ethos is used to convince audiences that an ad is credible and that people can believe what they reading. Pathos means that an artist or advertisement is trying to appeal to the consumer’s emotional state. Logos is trying to convince buyers to purchase the company’s product by using logic or reasoning. First there is the Pepsi ad. On the center of the page the ad says, “Choose to Refresh America,” below this a small paragraph explains what the Pepsi Refresh Project is....   [tags: Coca-Cola, Pepsi, Emotion, Advertising]

Better Essays
1074 words (3.1 pages)

Ethos, Logos, Pathos, And Logos Essay

- Ethos, Logos, Pathos Aristotle believes that there are three important rhetoric devices used in the art of persuasion. These rhetoric appeals are most commonly known as pathos, ethos, and logos. Pathos is used for creating emotional appeals like anger or happiness to persuade the audience on a certain claim. Ethos, in arguments, creates a sense of trustworthiness between the author and audience to make an appeal credible. Logos uses strategies of logic like inductive and deductive reasoning to persuade viewers....   [tags: Rhetoric, Logic, Nike, Inc.]

Better Essays
973 words (2.8 pages)

Ethos, Pathos, and Logos Essay

- Strength of Argument: Ethos, Pathos, and Logos bell hooks’s essay, "Keeping Close to Home", uses three important components of argument (ethos, pathos, and logos) to support her claim. hooks develops her essay by establishing credibility with her audience, appealing to the reader’s logic, and stirring their emotions. She questions the role a university should play in the life of a nation, claiming that higher education should not tear a student away from his roots, but help him to build an education upon his background....   [tags: Argument]

Free Essays
831 words (2.4 pages)