Abstract In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient.
The job of the media is to inform the public; however, it is the job of the public to decipher the messages being sent through the media. T... ... middle of paper ... ...994). Perhaps the strongest foundation for media education rests in the fact that increased awareness of media transforms students from passive to active participants in society. Learners must be offered hands-on application opportunities to increase their own knowledge and enjoyment of the media. The integration of formal media analysis with media production is an essential constituent of media literacy.
Media is an important source of information for most people that describes and interpret the events of public life (Callaghan and Schnell 2005). Misrepresentation of events and bias of the media can have major influence on the public perception of an issue and even influence (inter) national assistance and aid (Garner 1996; Entman 2004; Tierney et al. 2006; Kolmer and Semetko 2009).It has been argued that objectivity is difficult because for example: training, upbringing, cultural orientation tend to influence how people report and analyse events (Severin and Tankard 2001). The importance of the role of media in times of war, political conflict, crisis and disaster events has been the subject of many different studies (Garner 1996; Entman 2003; Entman 2004; Alozie 2005; Tierney et al. 2006; Kolmer and Semetko 2009; Lewis and Reese 2009).
The media are fundamental of social influence and political decisions. Additionally the media has the responsibility to give readers, viewers and listeners accuracy and accountable. Nonetheless, the media should uphold fairness and meticulousness (Pulliam, 1996-2012). For this purpose, the media has assembled into the most crucial aspect of our era, influencing every citizen settling the unease relating to media responsibility today, but also challenging to characterize the importance of the responsibility. The media are what we read, listen to and watch; the foremost impact is psychological, intellectual and share commercial implications.
Introduction Mass media has an important role in modern democratic society as the primary channel of communication for most civilized nations. A citizen relies on the media as the main source of information and the basis on which they form their ideas and opinions. Mass media can bring radical changes and improve many situations as it influences our social, civil, cultural, political, economic outlook. The modernization of mass media has converted media into an indispensable feature of human activity. However, factors like age, education, economic conditions, personal needs and availability of proper components decide how frequently mass media is consumed.
It has given society many benefits, such as increasing awareness over topics, disasters, or important information. Media also has negative effects, such as cyber bullying, or political bias. Either way, media is an important part of society. It can either support or go against an argument, depending on which side is writing the article. The media has always deceived the public, no matter what point the media is trying to get across.
So this mutual relationship is strengthened by the media. Likewise, it can also uproot the corruption and promote good governance in a country. For instance, media can launch counter corruption programs on... ... middle of paper ... ...e question of ethics. In modern times, the role of media is under debate. There emerged so many issues regarding the functioning of media.
It is apparent that the mass media plays a vital role in developing and reflecting public opinion, connecting to the world, to individuals and replicating the self-image of society. This suggests that the media has a direct influence on society and culture and without the media, we would be oblivious and unaware of what is taking place within society and around the world.
In the globalization era, the first power among in this world is media. It is very important to recognize that media violence has been caused several problems in everyday life, especially, television, because we cannot only hear the sound but we can see the visual as well. If we think carefully about media violence, it has roots in the unease that has historically been expressed whenever a new entertainment or communications medium appears on the scene that appeals to the masses. We can seen, as John Fiske writes on his book, Understanding Popular Cultural in 1989: “Represented violence is popular (in a way that social violence is not) because it offers points of relevance to people living in societies where the power and resources are inequitably distributed and structured around lines of conflicting interests. Violence on television is a concrete representation of class (or other) conflict in society”.
Consumers of media need to question the content they see and be critical of mediated communication as a whole. Although today’s complex media environment is overbearing, and striving to comprehend the factors allowing us to find meaning in media messages is essential. What factors allow consumers of media to understand media messages the way they do? By paying close attention to the history of media, the presentation of media, the political and social implications of messages, and being aware of regulation issues, society can take several steps forward to understanding the meaning of media messages and how to interact with media. Examining the history of media is the first step to understanding how people understand how “the medium is the message.” This is a quote from a noted communication scholar by the name of Marshall McLuhan.