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Case Study #5:
Yuma Puma Energy Drink: "The Price is Heating Up"
Group 3: Tracy Brown, Ryan Jones, Robert Putnam, Tom Stevenson
Fall 1 2015
Florida Institute of Technology
Yuma Puma Chip Technology Overview
Yuma Puma’s business operations seek additional revenue streams to continue growth, which include new vending technologies. Exploratory concepts in the vending machine industry are “chips,” which can adjust vending machine prices based off environment or timing factors. This includes increasing prices when the temperature rises or the flexibility to adjust prices based on the time of day.
Yuma Puma approaches this technology as a means for increased revenue as pressures grow to meet quarterly
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The purchasing decisions now give their view to the future, making less of an immediate impact and giving way to their future decisions. This is the reason why they are willing to pay a premium for Yuma Puma’s product, for the quality of drink and the personal and societal benefit that might be shared down the road. Corporate leaders can easily stumble when they lose sight of the specific part of the spectrum in which our loyal consumers are captivating from our …show more content…
(2014). Analyzing Unethical Advertisements and Examining Ethical Business Practices. Saint Joseph’s University HSB Undergraduate Student Business Ethics Paper Competition. Retrieved from https://www.sju.edu/int/academics/centers/arrupe/pdf/Undergrad%20Spring%202014%20-%203rd%20Place
Hays, C. L. (2005, January 1). Coke Tests Vending Unit That Can Hike Prices in Hot Weather. Retrieved from http://www.ssc.wisc.edu/~scholz/Teaching_101/coke-vend.pdf
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The Johnson & Johnson Corporation has conducted business for over 60 years utilizing their credo in implementing their obligations to all of the stakeholders across the globe. Mr. Johnson attempted to share his philosophy, but it took him an additional 8 years to publicize his corporate credo and management to put it into action. “He believed that by putting the customer first the business would be well served, and it was” (Hartman et al., 2014, p. 165). The Johnson & Johnson’s reputation and credo was tested during the Tylenol crisis when a product was use...
As we learned from Chapter 12, price must be carefully determined and match with firm’s product, distribution, and communication strategies. (Hutt & Speh, 2012, p. 300) Therefore, there should be a strong market perspective in pricing. In order to build an effective pricing policy, marketers should focus on the value a customer places on a product or service. One of the most effective ways to do so is differentiating through value creation.
“Animals and Research Part 4: Ethics of using animals in research.” Editorial. Seattle Post-Intelligencer 20 Apr. 2000 <http://seattlepi.nwsource.com/opinion/anml4.shtml>.
However, at this point it is essential to note that Starbucks’ products are premium products and its customers are also the premium customers who fi...
Barry, Vincent, Olen, Jeffrey, & Van Camp, Julie C. Applying Ethics: A Text with Readings, Tenth Edition. Boston: Wadsworth Cengage Learning, 2011.
The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.
Morales-Sánchez, Rafael, and Carmen Cabello-Medina. "The Role Of Four Universal Moral Competencies In Ethical Decision-Making." Journal Of Business Ethics 116.4 (2013): 717-734. Business Source Complete. Web. 8 Apr. 2014.
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... part from that, the threat of substitutes. With so many firms in the quick service drink industry, low switching costs, similar products, and healthier options, the threat of substitutes is very high. When there is one product successful, it also leads to the creation of other products that can perform the same functions as the product of the same industry.
|1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. |
Did you know that Starbucks was started by three former students at the University of San Francisco? For my paper, I decided to choose Starbucks. There are many reasons why I chose it, some of the reasons I chose it is because it is tangible- meaning that you can go out and get it. Also, it has a simplified, condensed Marketing Mix which I will partly talk about in my paper. Throughout this paper, it will cover the Marketing Mix, how Starbucks markets for its customers, the environmental issues, its position in the marketplace, how they implement different marketing techniques, and if their marketing works or does not work.
In this assignment we will be identifying an ethical dilemma an individual has experienced. We will begin with a short introduction of what an ethical dilemma is, moving on to providing brief details of the dilemma an individual has experienced. We will then go on to selecting one ethical theory, to show how it can help an individual understand and deal with the situation when placed within, followed by a conclusion.
Experimentation with the new market for carbonated beverages on the decline coke has done experiments in new flavors and healthier alternatives to try to stay competitive. As well as investing in “Keurig Green Mountain is a K-Cup maker but has a new Keurig Cold that can deliver Coca-Cola through the new system.” (Cooper, 2014)
In 1994, a new form of advertising and getting products and services into the world was discovered: the internet. Online advertising has been growing rapidly. We can see advertisements on almost any webpage we go to. Even if you try to avoid ads, you are bound to find some. This leads us to a crucial part of advertising which is ethics.