We come across experiences where women are not only treated like less than but are also subject to discriminations, humiliations, exploitations, oppressions, control and violence. Patriarchy literally means rule of the father in a male-dominated family. It is a social and ideological construct which considers men superior to women. Patriarchy is based on a system of power relations which are unequal where men control women’s production, reproduction and sexuality. It imposes masculinity and femininity character stereotypes in society which strengthen the bas power relations between men and women.
Gender role socialization often reinforces gender inequality because men and women are expected to fulfill their specific “gender roles”. We live in a society where there are only two perceived genders. Gender is implicated in homophobia more generally and in “fag discourse” specifically. In this paper I will talk about the connections between gender and sexuality. The article “What it Means to be Gendered Me” by Betsy Lucal examines how gender is structured and socialized in the US.
The problem is that it is not just this one song, but a multitude of other songs, television shows, magazines, books, and much more that imply similar things. This ends up being a really big deal because all of small sexist things we allow come together to create one big, monstrous, sexist society. It is easy to look down on the people of Mary Shelley’s time and accuse them of being ignorant misogynists, but are we really so different? We still see women as existing to please men, we still think a woman’s looks define her worth, and gender roles are enforced on our children since infancy. I am not denying that things have improved.
However, while apparently attempting to assert female dominance over men, the effect the Wife desires is to bring men and women to a more balanced level of power. No attempt to change the minds of others with regard to social order could possibly be effective without a statement of the shortcomings of the current order. This is where the Wife may often be written off as a shrew-like bombast simply spouting her dissatisfaction. She does, however, state several clever examples of how her society currently treats women unfairly. She states that double standards for women and men are too common and are deeply rooted in culture.
Women are commodified objects of sexuality which gives them power over the men, but men have the ultimate control because the women are using their sexuality to gain acceptance by men. Then both women and men come to value women according to their superficial good looks. This gets repeated again and again in advertisements. Our traditional male-dominated culture has been hegemonically maintained by objectifying women's bodies, especially in advertisements. Sources Cited: http://www.film.queensu.ca/Critical/Bai.html
They reinforce stereotypes and successfully help men and women change their appearances. To do this they need to create ideas or build up an image that would interest their target audience. They make women obsessed on how to be attractive or adored, whereas in men’s case, they would make them obsessed on how to appear commanding and dominant. Overall, as mentioned in the beginning, women in the advertising industry are known as objects whereas men are known as subjects. This is how products in our society are effectively and easily sold.
Men are put out there as more dominant leaders, and women and women start to feel like they have something to prove to society by proving they too can do just as well. Being that by nature human beings are subject to their own greed, thus women will go to great lengths to prove they can do as men do. The Civil Rights Act was extended towards women too. As a result of that it opened the door for women for women to participate in more things only men were allowed. Some men and women do not even get along.
Advertising is a major component of today's companies and industries. It does not only convince people to buy certain products but also portray certain social interpretations, such as gender. They use typical social stereotypes of both genders to manipulate and brainwash its viewers into purchasing their products they are supposedly advertising. Men and women are portrayed in advertisements according to how masculine and feminine each one looks. Men are commonly portrayed as a symbol of power and bravery, while women as powerless and pursuing sex appeal.
As Allan Johnson states this is related to the fact that “male dominance creates power differences between men and women” (248). So because of the fact that men hold positions of power they seem more superior to women creating these stereotypes about each gender. The reason this is importa... ... middle of paper ... ...n though domestic violence is frowned upon men use it to instill fear in a woman. It is a strange concept but largely in part while domestic violence is performed as I stated earlier. Violence is the way men gain control and they use this in many different areas.
Double standards as we may know it are invincible rules made by society to crucify a gender for doing something the other does, or when it’s okay for one person to act a way but not okay for another to do so. Women deal with double standards a lot more often than they notice from work, school, or even in their household. It goes to show you that both male and female can get hurt in a relationship and men aren’t the only guy doing bad. Is it right that females can’t be sexually liberated as males? Are males insensitive to how females feel and vice versa?