What Is Right For Customers At Wells Fargo

532 Words2 Pages

At Wells Fargo there are five primary values that guide every action:

What is right for customers: Wells Fargo competes in an industry that is central to the growth of local, national and global economies—an industry in which doing what is right for customers and communities enables Wells Fargo to make a fair profit at the same time. Wells Fargo places customers at the center of everything. Wells Fargo wants to exceed customer expectations and build relationships that last a lifetime.

People as a competitive advantage: Wells Fargo strives to attract, develop, motivate, and retain the best team members – and collaborate across businesses and functions to serve customers.

Ethics: Wells Fargo commits to the highest standards of integrity, transparency, …show more content…

A competitive pay structure is essential to recruiting and retaining top talent, but the old pay structure was not in line with the primary values of Wells Fargo. Doing what is right for customers does not include offering an incentive for every account a team members opens. The new compensation plan for retail bankers focuses on the customer experience, stronger oversight and controls, team versus individual incentives, and rewards team members for providing excellent customer service. The new plan offers extra compensation for team members based on how well customers use the products that they are sold. Team members can encourage direct deposit and debit card use for an extra incentive. Customer service scores will count towards the compensation plan and idle or new accounts will not factor into compensation until they are in use for at least three months. Wells Fargo wants to create a pay plan that will restore trust with customers, team members, and the public. Team members will have more overall compensation as a base salary. A teller would receive 95% of their compensation as a base pay. Performance raises will include how customers regard and use their branch. Branch managers will not receive compensation on the number of new accounts but rather on how well they develop team members and how well the branch is increasing deposits, loans, and

Open Document