Westpac Banking Case Study

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The Westpac Banking Corporation are facing tough decisions and will need to find a way to right the ship. Over a five-year period beginning in the 2010-2011 reporting period, they have experienced a negative compound annual growth rate that is annualised at -1.8%.

They have seen stock plummet from roughly $35 in 2013 down to its current amount near $24. They are still a very profitable company, but relative to last year, profits fell close to 7%. How can they adjust the pricing strategy in retail banking to continue to offset and outpace the profit slowdown being seen on the business banking side?

For my recommendations, I will be holding true to the phrase “keep it simple, stupid” (more for me than anyone else). In consumer banking (retail …show more content…

The bank offers a small incentive in the form of a tiny interest payment for choosing to bank with them.

What most consumers do not realise is the banks take deposits, loan them out via credit cards, home loans and personal loans, all the while collecting even greater interest payments on those types of loans. They return small interest amounts on savings, but charge high interest on credit cards, personal loans etc., meaning the bank makes large profits off just these things.

My recommendations are as …show more content…

Currently, personal loans are on the higher side, interest wise, to consumers. It is not prudent for consumers to take personal loans from banks right now. The reason being is that housing prices are rising giving potential consumers more home equity, which allows them to take more debt through their mortgages as interest. They can use this to buy that car they have wanted or to take the family on holiday.
So how does that tie in with the economy? The population of Australia is rising, as well as household incomes. The housing market is doing well and the global economy is experiencing steady growth, since the rebounding from the Global Financial Crisis. With that being said, I think it would be a wise move to slowly increase mortgage interest rates. Home loans make up roughly 55% (Wu, 2016) of the market segmentation; this is big business! With a rising population, increasing salaries, and a healthy housing market, increasing rates on mortgages only equals more dollars, assuming that the interest rates are still competitive with other banks. To keep personal loans viable, decreasing the interest rates on them would be the prudent thing to do in order to diversify our risk and bring customers back into the

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