Banco Santander Case Study

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Santander is retail banking financial which was founded in 1857. It is centered in Santander Spain as the name suggests. It has its operations carried in Euro zone widely by its market share and it is known as one of the largest banks in the world for market capitalization. The company has expanded through various acquisitions in 2000. There is a drastic change in the formation of the rules and regulations by the company from acquisitions and merger. Banco Santander had a merger with Banco Central and Banco Hispanoamericano in 1999 thus, considering both the entities equally it is known as Banco Santander Central Hispanoamericano or BSCH. This merger was designed equally so as both the pre-existing firms CEO had took over the control equally…show more content…
Macro-environmental factors may affect the incorporation of the market in Malaysia. The macro-environmental factors which affect the target market are identified and these factors affect the potential of the company to form a new market in the economy. Environmental factors of the country and the surroundings effect the formation of a new plan. These are external factors and cannot be controlled by the company. The target market for the future retail banking by Santander is influenced by the company. Malaysia has diversified culture and the environmental factors are such that cannot be controlled by any means. These macro-environmental factors include the…show more content…
The diversified culture is found in every country. There are different religions, culture and the ethics. Even the languages are different as compared. This makes a business to analyze these factors and consider the future aspects. The socio-cultural factors include the rising population, varied type of people, educational level which we call as literacy rate, norms and values and social responsibility. Literacy in the country is the main factor so that the educational level can be known. Literacy rate is high in the target market country which would be helpful for the company to operate its functions. Social responsibility is been accomplished by the company for the welfare of society. The business responsibility includes the expectations of the society towards a business. The customers, suppliers, stakeholders, government are the people who are benefited by the retail banking in the target
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