Victoria's Secret Research Paper

Victoria’s secret is negatively effecting the upcoming generation. Very thin and very beautiful supermodels expose their lovely bodies while walking down the runway, leaving the public dumbfound. But why is the social event causing such a riot for teenage girls? Girls feel like they have to be perfect like the Victoria's secret angels and boys are becoming more aware of girls sexuality at much younger ages.

Victoria's secret uses sex appeal and insecurities of girls to help sell their products which is becoming a big problem it's how girls are now being portrayed. According to Jennifer Siebel Newson from the huffingtonpost.com “Victoria’s secret already makes millions off of sexualising adult women (over 9 million people had previously watched

Victoria’s secret knows teens are still trying to find who they are as an individual so by making it seem as if these supermodels are the most perfect women in the world only sets unrealistic goals in which these teens think are attainable, by purchasing their products. “Not only is Victoria’s secret encouraging girls to sexualize themselves at younger and younger ages, they are teaching boys to value girls sexuality at younger and younger ages. This is dangerous.” Jennifer Siebel Newson claims. Victoria’s secret heavily promotes the sexualization of younger women and girls which is harmful to their self esteem and healthy development. According to the American psychological association, sexualization is when “a person is sexualiy objectified - that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making” and that is exactly what Victoria’s secret are doing. Victoria’s secret have caused havoc with releasing their new Bright Young Things PINK underwear line, which consist of things with phrases such as call me and

Women make up the majority of the company's executives, they represent two-thirds of those tuning into their fashion shows and they account for a whopping 98% of the company's customer base. This is their audience, plain and simple as reported by Katie Hintz-Zambrano on askmen.com. It is clear that by having models who have long legs, thin waists and large breasts will make girls begin to wonder why they do not look like that. Women do compare their bodies to the bodies of the Victoria’s secret angels which only lowers their self esteem. Then theres Victoria’s secret targeting their sales at the self loathing women who believe that by wearing these products they will become more like an angel. Recently Victoria’s secret released a ‘Love Your Body’ campaign. Although seeing pictures of flawless Victoria’s secret models may not make you love your body that precisely the theme the lingerie brand is running for with its new line of bras claims Katie Hintz-Zambrano from man.styelist.com. Victoria’s secret’s release of this was to help girls with loving their bodies again yet they used thin, flawless girls who would without a doubt love their bodies. Where the Dove real beauty campaign has been around for years which consisted of girls who were of a size 6,8,10 and possibly a size 12 all with curves. These campaigns need to understand that loving your body,