United Way

575 Words2 Pages

For this assignment I chose the United Way. (http://www.unitedway.org) At first glance the things that stood out to me is how many major sponsorship they have on their web page. Although the United Way does not have some of the elements from the questions we are posed, they do have an extensive network reaching millions of donors and raising $86.1 million through their annual campaign. This giving reports is from 2013 and gives you an idea of the network they have in place to raise these kinds of funds. In Levinson, J. C., & Gibson, S. (2010) we read this week, we find that the ability to get your name in front of the world is a big deal. “Appeal to the whole world. Your name should actually help qualify the right prospects and repel those that don’t resonate …show more content…

I found their website very easy to navigate, anyone could take just a few moments and quickly decide if this is a good organization. It grabs your attention in the first three seconds and gives you a sense of belonging right off the bat. • Do they have a way to reply quickly to questions, criticisms, or other posts? The did not have a “live chat” feature, however, the information on their website is quite extensive. Most questions one might have is probably already on the site. • Do they invite feedback from people? They do not invite people in the element of feedback. However, they are very heavy in asking for donations and getting people involved. I would appear they are open to all kinds of backgrounds and open minded to differing points of view. • Do they thank their customers/donors? If they thank their customers or donors it is not visible on the website. I did not donate at this time; however, I would suspect that they do send a “thank you” letter via email after a donation is made. • Does their site invite 2-way communication? There website did not offer any live or two-way communication. They do have a blog that one could connect to and get updates

More about United Way

Open Document