Tim Hortons Identity

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Canada often referred to as “Land of immigrants” ever since settlers from France and England had arrived in 1604. Over the decades, this country has been developed based on multiculturalism and built unity in diverse societies. These changes happened peacefully and productively when similar movements had resulted in riot or cultural conflicts in Europe. However, these proud aspects have become either vague or complicated. Canada lacks a real national identity. Each Canadian has different value and tradition. When different cultural groups have their own ways of pursuing their aims, it is mostly impossible to have united identity. One might argue that the various cultural values and traditions are an aspect of the Canadian identity, but I feel …show more content…

However, the nationalization of Tim Horton’s logo will effectively promote the facilitation of the business itself by advertising it publicly all around the world. In other words, if Tim Horton’s consumer market was only confined to the Canadian citizens and few tourists visiting the country, the solution will enable the expansion of its consumer market to a global scale, into a market where Starbucks and McDonald’s are its competitors. With the following profits in such advertisement and expansion of its consumer market, Tim Horton’s will soon start to yield increasing amount of profit and share parts of its income with the governmental institutions. With extra GDP income coming through the merchandise, now officially proclaimed as a national business, the government would have more resources to provide to its citizens: hungry children will receive governmental funding to purchase foods for themselves; poor patients will no longer have to worry much about paying their medical fees. With legitimate national virtues expressed within Tim Horton’s logo, the replacement of Canada’ national logo will not only form strong base for the national’s unified identity but also support its economy by far to yield grand cash to the country as a whole. Supported by Tim Horton’s logo, unified Canada would soon develop sharp competitive edge in the global economy and could possibly compete against big nations such as the United States and

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