倀倀tion 1
There are notably five main gaps that exist between the seller and the buyer. They are space gap, time gap, information gap, ownership and value gap.
Arguably the most important gap a retailer like Woolworths has to take into consideration is the space gap. The location of a Woolworths shop is vital so that it can be of a perfect distance to its potential customers which are people who are all LSM 7 – 10. Looking at the locations of Woolworth's shops, other than the Woolworth's in big shopping malls, they have located them nearby to the prospective customers. Customers of Woolworths cannot possibly go to every seller of their needed products, therefore, Woolworth's acts as in easier alternative to come and obtain the products they want. There are certain products that customers want all year round and are not always available because of certain constraints. For example, certain fruits, vegetables and meat are not available at certain times of the year, but Woolworths make sure that they offer these products all year round by either importing these out of season products or by storing those products for the off season. This essentially is Woolworths's method to bridging the time gap.
Out of the thousands of products that a retail store like Woolworths offers there are bound to be an absence of information that the customer has of each product. Woolworths tries to solve this information gap of certain products by advertising and performing certain marketing strategies to inform the people about products. They do this by T.V, newspapers, magazines, Internet and environmental advertising (billboards and truck advertising). Employees who work in Woolworths stores also act as a form of information on products for customer...
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...c factor. The issue was due to food manufacturers being pressurized to buy cheaper and lower quality meat because of rising input prices. It is widely believed that the scandal was only in Europe, but a recent Stellenbosch study showed traces of buffalo and horsemeat in South African meat products.
An environmental factor that affected Woolworths is shown in the example of the 2013 chicken shortage in Gauteng. The cause of this was a disruption in water supply to Potchestroom where several suppliers are based. The water shortage is an example of an environmental factor.
Woolworths donate surplus food to the needy. By Woolworths having a very high standard with regard to food quality, a lot of food would be wasted. The food is still in good condition but does not have the required freshness to meet the Woolworths quality standard. This is a social factor.
Zuckerman, Catherine. "Europe's Horse Meat Scandal Escalates, Investigations Ensue." National Geographic. National Geographic Society, 22 Feb. 2013. Web. 28 Apr. 2014. .
They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and
Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
“Nothing in a grocery store is where it is by accident. Every item on a shelf has been planned” (Paco Underhill). In the articles, “The Science of Shopping” by Malcolm Gladwell and “How Target Knows What You Want Before You Do” by Charles Duhigg, these authors exemplify effective marketing strategies which were composed by Paco Underhill and Andrew Pole. Underhill is an environmental psychologist; additionally he employs the basic idea that one’s surroundings influences ones behavior and invented structuring man-made environments to make them conducive to retail purposes. Pole was a statistician and revolved his entire life around using data to understand
Woolworths has distribution centres in different geographical places in Australia. Products manufactured from different suppliers driven into distribution centre in the specified state or province. According to the ordering data, these products are assembled and distributed from distribution centres and moved forward to the prescribed retail stores.
12. Raman, K., and Naik, P.A., (2005), Integrated Marketing Communications in Retailing, [online] Available at: http://ramanassoc.com/yahoo_site_admin/assets/docs/IMC_in_Retailing.26100503.pdf, Accessed on: 1st April 2014
Promotion. Promotion of products and Sainsburys plc is vital to them. Sainsbury’s will want everyone to know who they are and what products they sell. For Saisnbury’s to advertise products they do it through the marketing department. The marketing department will be expected to promote the products they sell to the correct audience.
customers convenient shopping that aims to fulfil all of their expectations and requirements under one roof. A major focus for Coles has been to tailor store product ranges and concepts to meet the needs of the local residents.
However a continuous rise in globalisation could be presented as a challenge for Sainsbury’s. One of the biggest economic factors is the rising costs of fuel which will impact right through the supply chain of Sainsbury’s leading to increase of its products. Social factors to consider due to increase in trend in healthy foods, so for Sainsbury’s to keep up with trends, it would be something to consider. The use of technology for great retailers such as Sainsbury’s is an important factor, persistent upgrading of technologies such as self-checkouts, computerised stock control etc., means less room for human errors. Concerning environmental, reducing carbon footprint is emphasised to big companies. “Companies like Sainsbury’s can contribute a lot of impact on the environment. To do this Sainsbury’s would have to put in more towards the green issue” (UK Essay 2014) Legally, Sainsbury’s would have to make sure to follow policies concerning label and packaging which could be an added financial load to Sainsbury’s. Sainsbury’s should act on its threats, to achieve its goals and
Performance management is a management tool used to value, monitor and measure a company’s strategies that ensure the efficiency and effectiveness of its product delivery. This management tool does not focus on the organisation and on its employees as well as stakeholders. It is a continuous process that entails that managers make sure that organisational and employee values are corresponding (Aguinis, 2005,p.1/2-1/5). Performance Management brings about the competencies in the employees, increases self-esteem by giving feedback to employees, there is a low number of lawsuits because it helps understand the company better (eThekwini Municipality, 2008,p.10-11). According to Pride, Hughes and Kapoor (2011, p.288) performance management creates motivation for employees; one theory of motivation is of Expectancy, which stipulates that employees satisfaction is driven by expectations of what an organisation will offer in return.
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
A good location can have a significant impact in attracting potential customers, thus improving sales. Especially in the case of a supermarket, location is more important than other business sector. Customers never drive long distances to only buy daily necessities. Moreover, favorable location gives efficiency to company’s logistics because unnecessary moving cost can be cut down. So, we can say that it is important factor for the successful operation of the supermarket.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.