To distribute the product to customer, Pizza Hut using two type of method. First method is delivery service. Customer can call the Pizza Hut to deliver to the door step, they will check the coverage area and direct place the order and their order will be delivered straightly in front to their door. This method should be improved as always get customer complain the pizza is not “fresh” when reach their hand. Second method is dine-in.
The interactions include potential new threats of new entrants and substitutes and bargaining power of suppliers and buyers (Mastering Strategic Management Saylor Academy, 2016, p. 25). Domino’s Pizza faces tough competition because the food franchise market is saturated. For Domino’s Pizza, a strong force of competitive rivalry is based on the following external factors, high number of firms and consistent low costs. The high availability of substitutes or other pizza restaurants, causes lowers the bargaining power for Domino’s Pizza. Suppliers also have a major impact on a firm.
The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers. The study incorporates the use of an inductive research approach, where a theory is created after the research is collected rather than a deductive approach, where a theory is created first only tested by the data collected ( Engel and Schutt, 2005). The methodology will firstly explain how the secondary research was collected and it will provide a framework to illustrate the collection of primary research. The chapter will discuss the use of the pilot study and the type of sampling that has chosen. It then discuss exactly how the study was conducted and how the data was analysed.
By focusing their attention on what customers would like and responding appropriately, the company not only wins the trust of the customers, but they have ensured that they act to resolve any issues that have made them unpopular before. The move towards transparency has also helped the company in achieving customer satisfaction, as customers are more responsive and content with services of a company that makes the effort to show them that their needs are cared for. For instance, giving customers
In today’s competitive market, motivating employees to offer quality service would result in customer loyalty through customer satisfaction and give the organization a competitive edge. Companies have now realized that though processes and technology may be replicated by other companies, the value brought on by motivated and well trained employees cannot be replicated. Therefore companies have now placed more focus on employee motivation and improvements. Studies show that employee motivation has effects on customer satisfaction, while the work environment affects the motivational levels of employees. Employees satisfied with the efforts made by the
Listening to your employees is crucial. Open ears are very much appreciated when an employee has a suggestion on improving efficiency or effectiveness on a project, or even if they are trying to tell you how they feel. Being sympathetic to personal problems, and reminding employees to express their feelings assists in the employee's comfort with their supervisor. In addition to developing friendships among employers and employees, it is a... ... middle of paper ... ...at can make a person happy in actuality there are many things before money that assist in ones happiness. "While money is important to employees, what tends to motivate them to perform at high levels is the thoughtful, personal kind of recognition that signifies true appreciation for a job well done.
Some of the protection covered by these Insurances are property damage, in case of a fire; Business liability, that protects them from any accident that may occur at the restaurant, or illnesses that the food may cause; Business Crime, covers theft and robbery, and Workman’s Compensation, that represents the interest of injured workers in the workplac... ... middle of paper ... ...provide the consumer with alternative products they have to be able to shift with the trend in order to keep up. So Domino’s will have to offer healthier alternatives, what products to offer and how fast will they be able and adapt to these changes. Alternative Strategies Over the past years, pizza lovers have been looking for alternative since obesity is the highest in the US, and are becoming aware of it, something has to be done. According to World Health Organization, the US leads obesity at 30.6% and Japan at 3.2% that’s a difference of 27.4% that means there is something wrong with our eating habits. As by state Texas is ranked at number 9, this means that by Domino’s taking the initiative and offers healthier choices and using more alternative ingredients to make a pizza, would increase sales by those that are aware that changes need to happen.
We will not be successful waiting for the customer to come to us. We will focus on clientele that needs our products and services. We will develop aggressive marketing campaigns to have these customers Service Business Analysis The restaurant industry is highly competitive and risky. For a restaurant to survive there must be solid understanding of the market needs and management of employees. Restaurants make money by taking inexpensive ingredients and cooking them in a different style and sell them at a higher price.
Getting the product to the right destination can definitely affect the success of the business. One example would be pizza; the business may deliver, sell in the store, or have consumers eat inside. Getting what the people want is major to the market success. Lastly, developing an effective promotional strategy informs the buyers about and encourage them to purchase the business’s products or services. Many ways include personal selling, viral marketing, coupons, and samples.
Introduction During this report I will be evaluating the effectiveness of Pizza Hut’s promotional campaign in achieving their aims and objectives. I will be analysing the various ways the company attempt to promote their products and service. In order to do so I will be discussing their advertising methods, how staff interact with customers on a one – one basis and how the corporation promote sales of their products. Furthermore, I will be considering how the aforementioned company deal with public relations and the advantages of doing so. Finally, I plan to assess how and why the company use direct marketing as well as sponsorships and endorsements.