The high customer relations have allowed the company to constantly provide and improve its product and service quality. This means that the company’s priority is quality for the products and services they offer to its clients. The quality culture has enabled the company to be successful in the retail industry with excellent customer satisfaction ratings (Pahl et al, 2007).
Customer- Based Brand Equity (CBBE) Model Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms. Customer-base brand equity (CBBE) is a model that is being adopted by many organizations in order to build strong brands that can compete with the other ones in the market. The model outlines the four steps that should be followed in building a strong brand. The first step involves the establishment of appropriate brand identity, which includes enhancing customer awareness of the brand. The second step deals in creation of proper brand meaning through powerful and unique brand connection with the customers.
Nordstrom has reputation of quality products and customer service. From its website introduction, it is not hard to find that Nordstrom gives employees an excellent rewards system to encourage higher standard service, and it values employees at different levels. Every employee that works at Nordstrom will feel he or sh...
In order to do so the custom... ... middle of paper ... ...s they feel that they are doing their jobs correctly and they will keep on feeling inspired by satisfying the needs of customers. Employees need positive reinforcement when they illustrate behaviors that they think they should be rewarded for. For example, implement an annual award to distinguish employees for excellent service. d) Training- Information or instruction presented through a range of methods that will educate employees knowledge and skills and attempts to motivate employee’s attitude towards tremendous delivery of service to customers. In having training for employees they will also be able to satisfy needs of customers effectively and solving their problem/conflict.
eliefs and ethical values align with business objectives, they can prove to be effective in building teams because rapport and trust quickly ensues. Strong corporate cultures ease communication of roles and responsibilities to all individuals. Employees know what is expected of them, how management assesses their performance and what forms of rewards are available (Davoren, 2015). Employee engagement is an often discussed topic within the Human Resources fraternity, and with good reason. Prior research has been clear for decades that employee engagement drives both higher levels of performance and retention of staff.
With the help of these tools, the organization maintains a strong bond with the customers. Satisfied customer assists the company to develop a competitive advantage. By executing the customer relationship tools, the organization has developed its competitive advantage. References Carry, L. (March 13, 2014). Business and Industry Portal.
Customer relationship management or CRM for short is a model for managing a company’s interactions with current and future customers. When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer relationship management is very important in many ways to help a company become and stay successful. CRM can help businesses gain a competitive edge through communication, marketing, gathering customer information, social media and mobile technology.
N.p., 19 Jul 2013. Web. 21 Jan 2014. "2013 BAI - Finacle Global Banking Innovation Awards Winners Announced." Marketwired.