The Importance Of Integrated Marketing Communication

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Communication is important in the process of sharing thoughts and messages with others. Naeem (2013) describes communication as a paste that maintains its combination with a channel of distribution. Within the function of communication, marketing is a vital issue that originates from a theoretical and management perspective. Communication in marketing would function as the task of transmitting significant information. Furthermore, communication is necessary to create networking system, brainstorm ideas, and advocate products or services. Effective communication occurs through the channel will transmit clearly and accurately. (Naeem, 1). All things considered, marketing is impossible without effective communication.
In regards to effective
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Marketers place attention at the customer first and foremost. Additionally, they will focus on the customer’s preferences, purchase patterns, exposure in the media, and more. Customers are exposed to a variety of products that fulfill the need of communication methods that may appeal to the customer. In other words, integrated marketing communication is described as an idea of marketing communication planning that incorporates and analyzes the role of diverse communication discipline to the clear, consistency, and substantial impact. Planning and careful execution are mandatory in marketing communication to fulfill the objective. In the long run, the system of integrated marketing communication begins with the customer and then, the work determines the appropriate methods to establish effective communication programs. This form of management notion is used in public relations, sales, advertising, and marketing. Therefore, integrated marketing communication has wider impact and includes more planning than traditional marketing (Naeem,…show more content…
Gurău (2008) accurately summarized the definition as “strategic coordination of all messages and media used by an organization to collectively influence its perceived brand value” (171). Other researchers mention that its definition is based around management of all types of marketing communication, brand placement, how messages are delivered, and the analysis of resources to reach a wider audience (Dinnie, 390; Holm, 24). Concepts of integrated marketing communications have remained distinguished since the 1990s (Holm, 24). Experts believe that elements are consistently clashing that will support any strategy. These elements are known as consumers, communication channels, and results. Furthermore, this means that information can be gathered from consumers, how the delivery affects the message, communication channels are analyzed to be effective in the appropriate strategies, and results are evaluated (Naeem,
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